Building a Bigger Following

Campaign Goal

Increase Inforum Membership by Increasing General Awareness of the Company

Target Audience

Women ages 18-30

College Educated

Business Field

Inforum: Professional Development Executive Leadership Program

Executive Presence

Board Access

NextUp

Room for Improvemen

t • Facebook

• Twitter

• Linkedin

• Promotion Events

• Giveaways/Contests

Ways to Improve Facebook PagePost employment opportunities.

Have contests with prizes.

Link Facebook page with Twitter and Linkedin.

Twitter

Promotions

Special Deals

Employmemt Information

1050 Members

Linkedin

Google Adword Campaign

$.30 per click48,000-58,000 impressions 451-551 clicks per day

What would Google AdWords Do?

Link back to Inforummichigan.com

Direct users to contests/giveaways/promotional offers.

Events College Visits

Giveaways

Special Offers

Total Cost $56,991.79