© Matthew McCullough, Ambient Ideas, LLC

Matthew

Alchemy

this

into

this

Story

"Begin at the beginning,

and go

on till you come to the en

d:

then stop."

Gustav Freytag

1

Expo

sitio

n

2

Ris

ing

actio

n

3C

ompl

icat

ion

4

Clim

ax

5

Falli

ng a

ctio

n

6

Res

olut

ion

7

Den

ouem

ent

Freytag’s Pyramid

Tools

istockphoto.com

kuler.adobe.com

fakenamegenerator.com

Examples

ted.com

poptech.com

Assembly

Sketch your ideas

1mm felt pen

Mind Maps

Line

ariz

e yo

ur p

oint

s

Cho

ppin

g

Dis

tillin

g

90603052e x p a n s i o n

joints

Practice

Friendly group

Presenting

Make before the talk

Deliver with Conviction

emotio

nally

conn

ect

with ea

ch au

dienc

e

membe

r

Final thoughts

Share just

ONE big idea

end early.

Thank you

Contact

Matthew McCullough

matthewm@ambientideas.com

@matthewmccull

http://www.ambientideas.com

References

Web Sites• http://istockphoto.com• http://kuler.adobe.com• http://fakenamegenerator.com• http://ted.com• http://poptech.com

Books• Slide:ology by Nancy Duarte• Presentation Zen• Presentation Zen Design• Made to Stick• UR a Brand• Confessions of a Public Speaker

Credits

• http://globalarnold.com• http://en.wikipedia.org/wiki/William_Henry_Harrison• http://www2.warnerbros.com/friendstv/img/friends_index.jpg• http://farm3.static.flickr.com/2420/1556389874_47f0929047.jpg• http://www.flickr.com/photos/g_cliser/1556389874/• http://chrisabraham.com/2009/01/19/martin-luther-king-jr/• Candy Ford, Rodin’s Thinker• all others, iStockPhoto.com