PowerPoint Presentation

Enhanced advocacy:Better Presentations through TechnologyBrian FochtStiles, Byrum & Horne, LLPThe Cyber Advocate

So Who Am I, Exactly?Stiles, Byrum & Horne, LLP

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WHY?

So why are we talking about trial technology? Well, in reality, were not. Were talking about your audience, whether its a jury, a judge, an arbitration panel, a government commission, or anyone else. Were talking about your ability to reach them, to convince them, to be memorable to them.

Heres where a lot of lawyers say thats fine, but Im a pretty good lawyer. Ive got a particular set of skills, skills Ive developed over my career

I say, fine, lets talk a little bit about your audience, and most importantly, their ability to retain what youve told them3

72 Hours Later

10%What they heard:

72 Hours Later

20%What they saw:

72 Hours Later

70%What they heard AND saw:

Imagesvs.Text

60,000 x FASTER

Three Stages of Memory

Step 2: StorageStep 1: EncodingStep 3:Retrieval

Three Keys to an Effective PresentationThe Right StoryThe Right ToolsDone The Right WayPortfolio 01Portfolio 01Portfolio 01

The Right Story

The Power of A Good Story

Wait... what?

The Power of The Story:

EMOTIONAL CONNECTION &NEW PERSPECTIVE

STRONG IMAGERYUNEXPECTED STORY

WHAT WILL YOUR STORY BE?

Facts

Use a Storyboard

Evidence

What form will your facts take? Thats how we get to evidence. The same facts can come in many forms, but in order to have options to choose how to present your facts to a jury, youre going to have to plan ahead. Like what, you might ask?19

Deposition Transcript

Deposition Video

Thousand-Page Files

One Highlighted Paragraph

Cluttered Timelines

Pan & Zoom on a Digital Image

Motor Vehicle Accident Reports

Digital Animations

The Right Tools

EQUIPMENT

SOFTWARE

General Presentation Tools

Trial Management Software

TrialDirector 6

Trial Management SoftwareSanction byLexisNexis

Trial Management AppsTrialPad 4 byLIT Software

Trial Management AppsTrialDirectorfor iPad

So many moreVisitwww.thecyberadvocate.comfor more software and apps

DoneThe Right Way

Pillars of Presenting the Right Way

EXECUTE

RESEARCH

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RESEARCH

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EXECUTE

Questions?

Good - because theres basically no time left anyway!

Brian Focht, SIGNING OFF!