Infographic Optimization Hacks

Post on 22-Nov-2014

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Awesome cheat sheets to take your infographic marketing to the next level! Learn how to optimize your infographics with Keyword Research, SEO, Social Media, and the perfect UI Setup.

Transcript of Infographic Optimization Hacks

After weeks of work…your infographic is DONE!

FINALLY it’s time for marketing.

STEP 1: Keyword Research

Use keywords in the intro paragraphs

above your infographic.

KeywordTool.ioIt uses Google Autocomplete to generate hundreds of relevant long-tail keywords.

STEP 2: On-page Optimization

WARNINGDo not stuff keyword rich

links into your embed code!

Or this guy…

STEP 3: Social Media Optimization

With Open Graph Image Without Open Graph Image

STEP 4: UI Optimization

The problem is the infographic Is NOT the star of the page.

You are already asking people to share or embed your graphic.

Don’t push it!

Results• Direct Social Shares increased from 80 to 8,000+

• Content was featured on sites like Upworthy and Moveon.org

• Upworthy alone brought in 16,000+ secondary social shares

• 4,000 people signed the petition

Link Building

Buzzsumo.com Incredibly easy to find popular content

and the influencers that shared it.

Presentation is pinned @SEO. Feel free to ask me any and all content marketing and SEO questions.