Post on 07-Aug-2015
Influential & Authentic Communication
Saskatchewan Medical AssociationJune 18, 2015
Influential and Authentic
• Change and Transformation• Framing• Authenticity• Storytelling• Your turn• Flame throwing• Pitching
How do we create change at scale?
Source: Marshall Ganz and Helen Bevan
Shared understanding leads toAction
Narrativewhy?
Strategywhat?
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
If we want people to take action, we have to connect with their emotions through values
action
values
emotion
Source: Marshall Ganz
https://www.youtube.com/watch?v=l5Tw0PGcyN0
Blind man framing video
“I have a dream”
“The evidence tells us ….”
@tweetvandijk
“the most common cause of failure in leadership is produced by treating adaptive challenges as if they were technical problems.”
Ron Heifetz
Example(will show 2 clips and debrief after each)
I show two clips:
1) Where a person is not inspirational2) Where a person is inspirational
Questions: First Presentation
• Did she inspire you?• Did you feel like you wanted to join?• Did she tap into emotion?• What are some ideas you have that she could
improve upon?
Question: Second Presentation
• Did she inspire you?• Did you feel like you wanted to join?• Did she tap into emotion?• What are some ideas you have that she could
improve upon?
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Avoiding “de facto” purpose• What leaders pay attention to matters to staff, and consequently
staff pay attention to that too• Shared purpose can easily be displaced by a “de facto” purpose:
hitting a target reducing costs reducing length of stay eliminating waste completing activities within a timescale complying with an inspection regime
• If purpose isn’t explicit and shared, then it is very easy for something else to become a de facto purpose in the minds of the workforce
Source: Delivering Public Services That Work: The Vanguard Method in the Public Sector
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
The power of shared purpose:
‘I think it’s been successful because it’s a unifying program, it’s one of the few things that we’ve done that hasn’t been just a doctor thing, or just a nurse thing,
it’s involved the doctors and the nurses together.’
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3704826/
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Leaders who focus on meaning also
get compliance, without focusing on it
@JeremyScrivens
Framing
“People change what they do less because they are given analysis that shifts their thinking than because they are shown a truth that influences their feelings.”(John P Kotter (2002), The Heart of Change)
#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Framing … is the process by which leaders construct, articulate and put across their message in a powerful and compelling way in order to win people to their cause and call them to action.
Snow D A and Benford R D (1992)
https://www.youtube.com/watch?v=CNhYbJbqg-Y
Framing Dilemma
• What is the SMA current storyline/narrative?• Is there a situation that you would like to
change?• How can you flip it into a more actionable and
engaging frame?
Source: www.reframe.thnk.org
I FEEL TORN IN MULTIPLE
DIRECTIONS
SPAN A WIDE NET AND
GOOD THINGS WILL COME
Framing Dilemma
• What is the SMA current storyline/narrative?
• What are you struggling with?• How can you flip it into a more
actionable and engaging frame?
Authentic Communication
Leader
Authenticity
Fake, Corrupt, doubtful, false, implausible, improbable, incredible, invalid, unlikely, unreliable, untrustworthy, counterfeit
https://www.ted.com/talks/brene_brown_on_vulnerability?
language=en#t-7478
CourageCompassionConnection
Vulnerability
@brenebrown
Discussion
• When do you feel you can’t be authentic?• Under what circumstances can you be most
authentic?• How can you move to being more authentic in
your leadership roles?
The single most effective tool a leader has to persuade and influence other
people is story.
Howard GardnerHarvard School of Education
Good Stories ...
• Tap into emotion• Are universal• Are relevant• Are never completely told
Think first of what I want my audience to do, what action I want them to take
Then I consider what I need them to think and/orfeel to compel them to take that action
Then I determine what message I can give them toget them to think or feel that way
And finally, I find or develop an appropriate storyto help foster any and all of the above
Your Questions
Practice – Team Up
Know your garden. It is time to speak your truth. Create your community. Be good to each other. And do not look outside yourself for your leader.
Hopi Elders Prophecy, 2000
References
• https://www.youtube.com/watch?v=mKakxNRxe6g• Brene Brown: The Power of Vulnerability• http://www.ted.com/talks/nancy_duarte_the_secret_structur
e_of_great_talks• https://hbr.org/2005/01/whats-your-story• https://www.youtube.com/watch?v=u4ZoJKF_VuA (Simon
Sinek)• https://
blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
• http://www.sparkol.com/blog/8-classic-storytelling-techniques-for-engaging-presentations/