Perrier-Jouët

Ibiza Event | Summer 2017 Influencer Marketing

Objectives & Target Audience

OBJECTIVES

TARGET AUDIENCE

● Create awareness about Perrier-Jouët.● Produce authentic brand content that raises interest and establishes Perrier-Jouët as the

ultimate bottle of the night.● Generate social media engagements.● Maximize returns through chosen links, mentions, and hashtags.

● Men and women geolocated in the UK, DE, FR, IT, SP.● Affluent with proven interest in fashion, nightlife, champagne, and fun loving.● Giving great importance to their appearance and aesthetics, but not superficial.

Events July 9th - 10th & August 2nd - 4th

Data Mining Publishing Amplifying

Leveraging our proprietary technology to identify, analyze, and contact influencers at scale.

Making sure influencers publish high-quality content in a timely manner.

Relaying the best performing content to the right target audience.

Methodology

Results

15Because of the attractiveness of the event, we managed to onboard 53% more influencers.

Thanks to fierce negotiations, we recruited bigger influencers at a lower price.

Surrounded by friends and fun in such an idyllic environment, influencers were incentivised to post more than ever before.

460,000

28

OutperformingEvery KPI, on both events

+53% influencers attended

+32% more followers on average

+57% publications on Instagram

8

150,000

16

Influencers atthe event

Average following per influencer

Publications on Instagram

Projected | Achieved

Results Story Views

Story Views PJ logo

Likes

Comments

11,046,000

3,965,000

603,450

4,520

Campaign Budget

35,000euros

CPV 0.008€

CPE 0.057€

8.80% ER based on their 6.9M followers

Influencers and Publications

Germany

@phiaka

410,000 followersInstagram Account

10k+ average likes per post222 average comments

per post

20,398 likes

435 comments

103.8% better

France

@chloebbb

366,000 followersInstagram Account

32k+ average likes per post354 average comments

per post

53,845 likes

169 comments

59% better

Spain

@innamoll

489,000 followersInstagram Account

41k+ average likes per post298 average comments

per post

44,301 likes

318 comments

8.04% better

Italy

@nicolemazzocato

1,000,000 followersInstagram Account

29k+ average likes per post71+ average comments per

post

54,310 likes

87 comments

55% better

Event Insights

Audience Overlap1,577 comments on 22 posts

Given the geographical split, selected influencers had very few followers in common.

To be precise, out of the +5M followers, there was only 2.76% audience overlap!

97.24% unique

@m

elis

abel

eli

@christinam

ussachi

o

@stefanotratto

@n

icol

emaz

zoca

to

@ch

loeb

bb

@estelle

fitz

@vanesabasanta

@fabio_colloricchio

Language Analysis1,577 comments on 22 posts

Almost a quarter of the comments are expressed as emojis! As our influencers are international, English is the second most used language.

Emoji power

Feeling Analysis1,577 comments on 22 posts

Almost every comment was positive. Followers seemed thrilled to see their influencer enjoying themselves in Ibiza.

Loving comments

Happiness

Surprise

Calm

Fear

Sadness

Anger

Disgust

81%

14%

3%

1%

1%0%

0%

Contest Links

Contest Link Performances

Several waves

Half of the clicks were generated during the event, on August 3rd and 4th. Links were posted in Instagram bios and all the influencers informed their audience in their stories. With deferred publications, clicks were also generated days after the event.

Link Performances

Germany ahead

Why so many clicks from Germany?

Three of the biggest influencers were German!

4,431Clicks

Story Performances

Day storiesShowing breakfast, lunch, sun

beds, private booth & the Destino hotel

177Night stories

Showing the parties at Pacha, the show at Lio, dinners and

drinks

143Perrier-Jouët Stories

Among the 468 stories, 148 of them showcased the

Perrier-Jouët logo

148

Unique ViewsNumber of unique people who

viewed Instagram stories

719,000Views on PJ stories

Number of views on stories showcasing Perrier-Jouët’s logo

3,965,000Total Views

Total number of views on the 468 stories from the 15 influencers

11,046,000

Thank You

Upfluence. 33 Quai Arloing, 69009 Lyon, France

Marion BalinoffInfluencer Marketing Managermarion.balinoff@upfluence.com+33 (0)420-880-040

Marielle IngleseAccount Managermarielle.inglese@upfluence.com+33 6 22 28 61 31