@InezMiedema

PARTNERSHIPS = SCALABLE GROWTHInez Miedema - TransferWise

@InezMiedema

HOW TO WORK WITH AFFILIATES

@InezMiedema

- WITHOUT OFFERING DISCOUNT -

@InezMiedema

TO REACH INCREMENTAL GROWTH

FIRST INTRODUCTIONS

@InezMiedema

@InezMiedema

@InezMiedema

HOW OUR STORY BEGAN…

ESTONIAN FOUNDERS

@InezMiedema

@InezMiedema

@InezMiedema

@InezMiedema

@InezMiedema

@InezMiedema

TODAY: EXPLOSIVE GROWTH£500 MILLION IN TRANSFERS PER MONTH

DOUBLING EVERY 3-4 MONTHS

OFFERING AROUND 400 CURRENCY ROUTES

BACKED BY RICHARD BRANSON, PETER THIEL AND ANDREESSEN HOROWITZ

@InezMiedema

OLD WORLD - AFFILIATE MARKETING

@InezMiedema

Merchant CustomerAffiliate Network Publisher

@InezMiedema

50-80% OF AFFILIATE SALES ARE ATTRIBUTED TO DISCOUNTER SITES

@InezMiedema

@InezMiedema

@InezMiedema

@InezMiedema

WHY SHOULD THIS CHANGE?

@InezMiedemaSALE

Press

Google Search

Google Ads

bloggers / content

discount

Paid Social

WoM / friends

@InezMiedema

@InezMiedema

@InezMiedema

VOUCHER CODES ARE A SHORT TERM FIX, NOT A LONG TERM

SOLUTION.

@InezMiedema

NEW WORLD - PARTNERSHIPS

DAY 1 AT TRANSFERWISE: A CHALLENGE

@InezMiedema

We don’t believe in traditional affiliate marketing to grow a

non-traditional business.

THE FIRST 6 WEEKS: ‘MARKET RESEARCH’

@InezMiedema

@InezMiedema

EARLY LEARNINGS

@InezMiedema

We’re making the world a bit better by helping to make the financial system fair

@InezMiedema

UNIQUE VISITORS X AFFINITY = OPPORTUNITY

Rome wasn’t built in a day

18 MONTHS DOWN THE LINE…

@InezMiedema

INCREMENTAL GROWTH

Affiliate A New Customer

@InezMiedema

VISUALISE REALITY - AMEND STRATEGY

Affiliate A New CustomerAffiliate B Paid Social

Paid Social

Google Ad Google Ad Retargeting Ad

@InezMiedema

HOP IN THE DRIVER’S SEAT

@InezMiedema

FIND SCALABLE VERTICALS

@InezMiedema

BUILD A PRODUCT FOR YOUR AFFILIATE PARTNERS

@InezMiedema

CVR OPTIMISATION THROUGH PRODUCT

@InezMiedema

DECISION MAKING BASED ON DATA

@InezMiedema

SHARE DATA - TRANSPARENCY

@InezMiedema

REGULAR CONTACT

@InezMiedema

HOW TO TREAT YOUR LONG-TAIL

+ =

KEY TAKE AWAYS

@InezMiedema

YOUR AFFILIATE CHANNEL CAN DRIVE INCREMENTAL GROWTH

ONWARDSjobs.transferwise.com

@InezMiedema

@InezMiedema

DO YOU HAVE TO WORK WITH A NETWORK? HOW DO YOU REWARD AFFILIATES FOR THEIR WORK? HOW DO YOU NEGOTIATE THE BEST DEAL FOR BOTH?

HOW DO YOU BUILD AN AFFILIATE TEAM? HOW TO EXPAND INTERNATIONALLY?

DO YOU DELIVER THE AFFILIATE CONTENT / CAMPAIGN MATERIALS?

OTHER QUESTIONS ANSWERED: