Inez miedema - no discount but partnerships
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@InezMiedema PARTNERSHIPS = SCALABLE GROWTH Inez Miedema - TransferWise
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Transcript of Inez miedema - no discount but partnerships
@InezMiedema
PARTNERSHIPS = SCALABLE GROWTHInez Miedema - TransferWise
@InezMiedema
HOW TO WORK WITH AFFILIATES
@InezMiedema
- WITHOUT OFFERING DISCOUNT -
@InezMiedema
TO REACH INCREMENTAL GROWTH
FIRST INTRODUCTIONS
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HOW OUR STORY BEGAN…
ESTONIAN FOUNDERS
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TODAY: EXPLOSIVE GROWTH£500 MILLION IN TRANSFERS PER MONTH
DOUBLING EVERY 3-4 MONTHS
OFFERING AROUND 400 CURRENCY ROUTES
BACKED BY RICHARD BRANSON, PETER THIEL AND ANDREESSEN HOROWITZ
@InezMiedema
OLD WORLD - AFFILIATE MARKETING
@InezMiedema
Merchant CustomerAffiliate Network Publisher
@InezMiedema
50-80% OF AFFILIATE SALES ARE ATTRIBUTED TO DISCOUNTER SITES
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WHY SHOULD THIS CHANGE?
@InezMiedemaSALE
Press
Google Search
Google Ads
bloggers / content
discount
Paid Social
WoM / friends
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VOUCHER CODES ARE A SHORT TERM FIX, NOT A LONG TERM
SOLUTION.
@InezMiedema
NEW WORLD - PARTNERSHIPS
DAY 1 AT TRANSFERWISE: A CHALLENGE
@InezMiedema
We don’t believe in traditional affiliate marketing to grow a
non-traditional business.
THE FIRST 6 WEEKS: ‘MARKET RESEARCH’
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EARLY LEARNINGS
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We’re making the world a bit better by helping to make the financial system fair
@InezMiedema
UNIQUE VISITORS X AFFINITY = OPPORTUNITY
Rome wasn’t built in a day
18 MONTHS DOWN THE LINE…
@InezMiedema
INCREMENTAL GROWTH
Affiliate A New Customer
@InezMiedema
VISUALISE REALITY - AMEND STRATEGY
Affiliate A New CustomerAffiliate B Paid Social
Paid Social
Google Ad Google Ad Retargeting Ad
@InezMiedema
HOP IN THE DRIVER’S SEAT
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FIND SCALABLE VERTICALS
@InezMiedema
BUILD A PRODUCT FOR YOUR AFFILIATE PARTNERS
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CVR OPTIMISATION THROUGH PRODUCT
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DECISION MAKING BASED ON DATA
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SHARE DATA - TRANSPARENCY
@InezMiedema
REGULAR CONTACT
@InezMiedema
HOW TO TREAT YOUR LONG-TAIL
+ =
KEY TAKE AWAYS
@InezMiedema
YOUR AFFILIATE CHANNEL CAN DRIVE INCREMENTAL GROWTH
ONWARDSjobs.transferwise.com
@InezMiedema
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DO YOU HAVE TO WORK WITH A NETWORK? HOW DO YOU REWARD AFFILIATES FOR THEIR WORK? HOW DO YOU NEGOTIATE THE BEST DEAL FOR BOTH?
HOW DO YOU BUILD AN AFFILIATE TEAM? HOW TO EXPAND INTERNATIONALLY?
DO YOU DELIVER THE AFFILIATE CONTENT / CAMPAIGN MATERIALS?
OTHER QUESTIONS ANSWERED:
