Post on 25-Feb-2016
description
Industry & Market Research
Kimberly BloedelPomerantz Biz LibraryFall, 2009
Pomerantz Biz Libraryhttp://www.lib.uiowa.edu/biz/
Industry & Market Research:Offers business managers “the big
picture” of the environment in which a business operates
Provides awareness of news, trends, forecasts, key players & competitors
Enables informed decision making
Who are the key players in the restaurant industry?
Who are the primary customers/consumers of restaurants?
What are the trends in the restaurant Industry?
How is the restaurant market segmented?
Industry & Market Research Qs
How many restaurants are operating in the US? Iowa?
Johnson County?
Economic Census can help answer this Q.
Free site 2007 data ▪ http://www.census.go
v/econ/census07/
How many restaurants are operating in the US? Iowa? Johnson County?
Industry Info
NetAdvantage (aka Standard & Poor’s)What are the
trends in the restaurant Industry?
Who regulates the industry?
What is the Cost Structure?
Market Research Info
How is the restaurant market segmented?
Who are the key players in the restaurant industry?
Who are the primary customers/consumers of restaurants?
News
NewsCompany & Industry
Newspapers WSJ NYT Financial Times Regional
newspapers Magazines
Forbes Fortune Business Week
Databases ABI/Inform Business Source
Complete Factiva Lexis Nexis Regional Business
News
News Articles