Sean O Sullivantwitter: @sos100 blog: blog.mylocalsocial.com

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It’s INDOOR MARKETING, Jim (but not as we know it)

Proximity software track record at scale (350M phones)Who are we? Proximity Nerds!

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Impronto

‣ Java/Bluetooth Middleware based on JSR82 standard

‣ Simplify Bluetooth for Java Devs

‣ Sold to handset manufacturers

‣ LG, Samsung, Motorola, SonyEricsson

‣ 350M+ shipped

LocalSocial

‣ Proximity Platform for the Smartphone Age

‣ Simplify creation of proximity-enabled apps and services

‣ WiFi, Bluetooth, NFC, Bluetooth Smart, iBeacon

‣ SDK, API, Cloud CMS, Apps

‣ Build out full stack

‣ Manage Locations, Zones, Beacons

‣ Pre-canned Proximity Interactions

‣ Greetings

‣ Notifications

‣ Offers

‣ Rewards

‣ More++

The Near and the Now

Proximity

The Near and the Now

WiFi

Bluetooth

NFC Tag

QR Codes

Bluetooth Smart

iBeacon

Technology

Proximity

The Near and the Now

WiFi

Bluetooth

NFC Tag

QR Codes

Bluetooth Smart

iBeacon

User is Nearby

User Taps

User Scans

SignalsTechnology

User in-store

Proximity

User dwells

User left

The Near and the Now

WiFi

Bluetooth

NFC Tag

QR Codes

Bluetooth Smart

iBeacon

Unlock

CollectDisplay

Reward

RAOK*

Signals TriggersTechnology

RAOK = Random Act of Kindness

Proximity

Log

User is Nearby

User Taps

User Scans

User in-store

User dwells

User left

The Near and the Now

WiFi

Bluetooth

NFC Tag

QR Codes

Bluetooth Smart

iBeacon

Signals TriggersTechnology

Analytics

Insight

Top VisitorsBusy hoursBusy Areas

RAOK = Random Act of Kindness

Proximity

User is Nearby

User Taps

User Scans

User in-store

User dwells

User left

Dead AreasDwell times

Unlock

CollectDisplay

Reward

RAOK*LogiBeacon

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So what *is* an iBeacon?

Bluetooth Low Energy Device

Battery powered, mains powered, solar powered, passive powered

Transmits a message in an agreed wayAll iOS and all new Android devices can “see” this message

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Greetings and Notifications Trigger welcome messages on arrival, after a certain dwell time, or after departure

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Offers / Promotions Trigger offers in certain areas, or make them “unlockable” only if in the store or specific area

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Points or Rewards Trigger points for walking in

Navigation

Navigate to Brand

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“eCommerce Style Science, for real world Locations”

100 of the top 100 US retailers : trials or deployments nowMomentum…

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Not about Retail !Enterprise, Events, Real Estate, Transport, FM, Security, Utilities, ++

Retail

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Sports, Venues

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Hailo in-cab payment

Airlines & Airports

Museum / Galleries

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Welcomes / Goods Pick-up

Hig Value : Cars

Data. Data. And Data. Which houses were most popular? Who dwelled longest? Which rooms didn’t work?

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Not really about these…

Bluetooth Low Energy Device

Battery powered, mains powered, solar powered, passive powered

Transmits a message in an agreed wayAll iOS and all new Android devices can “see” this message

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But these…

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OFFERS PUSH

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Try it! World Smart Week app

Beacons around the conference Rewards in some areas

Greetings, Zones, Exhibitors, ++

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In no order…Issues

Android Consistency

Over Hype Bring on the trough!

Bad Behaviour Just because you can - doesn’t mean you should!

Backlash Privacy, Nordstrom, NSA, “black” phones…

Scaling Power, management, control, refresh, firmware,…

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In no order…Uses

Greeting Don’t underestimate the power of a simple greeting

RPRT Offers Harder than we all think

Digital Product Information Jewellery, Houses, Cars, …

Directions MLB, Department Stores, Airports,…

Presence Driver in-cab, child arrives @home, @school, infrastructure

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!

Some Resources

More information

Don Dodge StreetFight BEEKN

Works @ Google, Developer Advocate, Google Ventures,

Investor

Covers nearly everything that moves involving HyperLocal

Ads, Publishing, indoor advertising, etc.

Great Blog - also active twitter @dusanwriter

“Be the Beacon” :-)

More information

ABI PLACE / OPUS @Launch

Research on Indoor, Proximity, Location, iBeacon

Indoor marketing, advertising, positioning conference

(Nov, Lon)

From @Jason and the @Launch Team

(Mar, SF)

More information

MobisFera TI Radius

http://www.mobisfera.com/summary-real-cases-close-

real-using-ibeacons/

App, Source, iBeacon-able, inexpensive, great support

SDK, active on GitHub

More information

blog.mylocalsocial.com @localsocial

Obviously not exhaustive…Things to consider

Whole solution Cost, ubiquity, accuracy, likely changes

Privacy One word: Nordstorm! Opt-in, opt-out. What’s best practise? Code of conduct.

Data Can you handle, process, manage the data that will flow?

Customers Handled poorly, can spook people

Trials Timings, customer segmentation, use-cases (simple!)

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Sean O Sullivantwitter: @sos100 blog: blog.mylocalsocial.com

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Indoor Location & Positioning

In Store Engagement Platformtwitter: @localsocial blog: blog.mylocalsocial.com

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Me

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1986 1995 2000 2009 now

College Computer Science, SW Dev & Design @ NCB (Stock / Money broking), NZI

IONA VP, Professional Services, EU R&D Projects

Rococo Software Java / Bluetooth Infrastructure Software, Raised VC, 300M Handsets

LocalSocial Proximity platform; in-store engagement for retailers (BLE, iBeacon, WiFi, NFC)

Dial2Do Spin-out, raised funding, voice services

mySay Realtime messaging for mobile workforce

2010