Indonesia Mobile Messenger App 2014

MOBILE MESSENGER BEHAVIOUR

40 average daily time spent on mobile apps by smartphone users

minutes

Average Time Daily

Source: Nielsen – Jakarta Post June 2014

23 minutes Blackberry Messenger

6 minutes Whatsapp

-na- Facebook Messenger

5 minutes Line

-na- WeChat

Driving factors of

mobile messaging adoption

24%

32%

35%

43%

61%

16%

24%

23%

50%

69% Staying In touch with

Friends

Photo Sharing

Cost

Sticker

Group

messaging

Top Reasons for Using Messaging App

Top Reasons that Influence Download

Source: Statista June 2014

PREFFERED MOBILE MESSENGER

Message Friends

Source: Statista 2014

6% Google Hangouts

76% Blackberry Messenger

61% Whatsapp

35% Facebook Messenger

35% Line

10% Yahoo Messenger

9% Facebook Messenger

11% WeChat

Message Family

Source: Statista 2014

5% Google Hangouts

68% Blackberry Messenger

51% Whatsapp

23% Facebook Messenger

25% Line

53% Yahoo Messenger

11% Facebook Messenger

9% WeChat

Message Co-Worker

Source: Statista 2014

6% Google Hangouts

59% Blackberry Messenger

48% Whatsapp

19% Facebook Messenger

24% Line

11% Yahoo Messenger

8% Skype

9% WeChat

Group Chat

Source: Statista 2014

4% Google Hangouts

55% Blackberry Messenger

40% Whatsapp

15% Facebook Messenger

13% Line

3% Yahoo Messenger

3% Skype

0% WeChat

Stickers & Emoticon

Source: Statista 2014

1% Google Hangouts

49% Blackberry Messenger

43% Whatsapp

15% Facebook Messenger

40% Line

4% Yahoo Messenger

3% Skype

13% WeChat

Game

Source: Statista 2014

0% Google Hangouts

0% Blackberry Messenger

0% Whatsapp

0% Facebook Messenger

28% Line

0% Yahoo Messenger

0% Skype

1% WeChat

Send Photos/Video

Source: Statista 2014

4% Google Hangouts

70% Blackberry Messenger

61% Whatsapp

28% Facebook Messenger

31% Line

5% Yahoo Messenger

9% Skype

9% WeChat

Most User Messenger App

Blackberry (2014); Statista& Nielsen: Whatsapp (2nd quarter 2014); Line (April 2014); FB Messenger ( 2nd quarter 2014); WeChat

(April 2014)

63 million Blackberry Messenger

32 million Whatsapp

29.9 million Facebook Messenger

30 million Line

24,7 million WeChat

Compiled by Chris Adinugroho

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