Post on 04-Aug-2020
India’s Favorite Music App
Industry Overview
With 78 Mn active monthly user base Gaana tops the chart and has recently celebrated 125 Mn APP Downloads
* Source – Juxt Consulting (3rd party)
% Monthly Active Users
Gaana Overview
#1 Music Streaming App in India
> 125 Mnmobile app downloads
78 million* Monthly Active Users
[*] Source : Juxt, Google play, Apple store, Labels
5 million* Daily Actives Users
> 2 billionMonthly streams
YOUNG MOBILE OVERALL (INDIA)
16 - 21 21 - 30 31 - 40 40 +
73% users less than 35 years of age
87% Users Access Gaana Using a Mobile Device
44% Users from Non-Tier 1 Cities
Young mobile Audience spanning all across India Sessions per
User per Month
12Average Session
Duration
29 min
Audience Profile
Gaana Consumption
• CPS Package• CPM Package• Brand Hub• Song promotion• Gaana CPD Packages
INVENTORY OPPORTUNITY @ Gaana
CPS Packages
CPS Packages
Platform Format Banner exposure Duration Price CTR
App Pure Audio - <20 secs (skippable
after 5 seconds )0.3 CPS
NA
Pure Audio
CPS Packages
Platform Format Banner exposure Duration Price CTR
App Audio + CompanionFull Banner (320 x 480), Half Banner
(300x300)< 20 secs 0.65 CPS 7-8 %
Web Audio + Companion 554x416 < 20 secs 0.25 CPS 7-8%
Audio + Companion Web
Audio + Companion Banner
Platform Format Banner exposure Duration CPS CTR
App Audio 100% SOV15 Sec Audio + Companion Banner +
Top/ Bottom* + 1 Native Unit10 Mins 1.2 3-4%
CPS Packages
App Audio 100% SOV15 Sec Audio + Companion Banner +
Top/ Bottom* + 1 Native Unit 15 min 1.53-4%
The Opening Audio + banner
And bottom banner on detail
screens
The native ads - Optional
Share & Win Gusto
*Only one of Top/Bottom will be visible
CPS Packages
Platform Format Banner exposure Duration PriceCTR
App Video Out stream -<20 secs (skippable
after 5 seconds )0.8 CPS 3-4%
Web Video Out stream -<20 secs (skippable
after 5 seconds )0.3 CPS 0.47%
CPM Packages
CPM Packages
Platform Format Banner exposure Price Section CTR
AppTop/bottom Sticky
Banner320 x 50 150 CPM HP+ROS 0.09%
Top Banner
Bottom Banner
CPM Packages
Platform Format Banner exposure Price Section CTR
App Standard Banner 320x100 210 CPM HP 0.03%
Standard Banner 320 X 100
CPM Packages
Platform Format Banner exposure Price Section CTR
Web Tower banner 300 x 600 150 CPM HP+ ROS 0.34%
Tower Banner Web
Tower Banner 300x600
LEARN MORE
CPM Packages
Platform Format Banner exposure Price Section CTR
WebTower banner with
Video
Tower banner 300x600 is split between display and auto play muted
video banner180 CPM HP + ROS 0.34%
Tower Banner + Video Web
Tower Banner + Video
Video
Tower Banner
CPM Packages
Platform Format Banner exposure Price Section CTR
Web Masthead 728 x 90 150 CPM HP (1st scroll) 0.03%
Web Masthead 728 x 90 150 CPM ROS (TOP) 0.03%
Masthead ROS
Masthead 728 x 90
Masthead Home
CPM Packages
Platform Format Banner exposure Price Section CTR
Web PPD 728 x 90 expands to 728 x 270 180 CPM HP (1st scroll) 0.08%
Web PPD 728 x 90 expands to 728 x 270 180 CPM ROS (Top) 0.08%
PPD EXPANDO
BRAND HUB
Brand Hub
Brand Hub
First Scroll Second Scroll Third Scroll
Commitment could be for impressions of brand hub and PVs of inside OP
Brand hub will be visible for at least 20 days every month and max 25 days every monthPosition of brand will be dependant on internal algorithm The number of brand hub spots may not be restricted to 4 and can increase to a larger number with a carousel
CommittedImpressions (M) per Month
Tile 200Background artwork (=PV) 0.5Bottom banner 0.4320x100 (1/2) 0.3Carousel (Inside brand hub) 0.3AWC / audio (inside brand hub) 1Facebook Post + Instagram +twitter 2
Value Adds on additional cost:
Video (outside brand hub)AWC / audio (Outside brand hub)320x100 banner (Outside)Push notification
Song Promotion@ Gaana
Song Promotion on Gaana
Song Promotion on Gaana
Showcase Editor’s Pick New Release Social Media Post
Notification
Branded playlist
Branded Playlist on Gaana
Branded Playlist ( outlay 7 lacs for 1 month on App + WEB )Placement : thumbnail on Editor's pickBrand logo integration on playlist artworkBranded native strip (tap-able) on top of playlist Bottom banner 100% SOV inside playlist on AppMasthead + tower banner on Web on playlist page on WebScope of jingle placement (Audio) between songs in playlist1 showcase carousel (1st slot)0.5 Mn push notification1 social post : FB/twitter
Branded Playlist on Gaana
Editor’s Pick Brand Logo integration and branded strip
Bottom Banner Tower Banner and Masthead on Playlist page
Gaana CPD Packages
CPD#1 Gaana Impact Roadblock
Platform Format exposure Section 2
Web Video -20 sec Mid Roll HP+ROS
App Audio + Banner 20 Sec Full Screen Mid Roll HP+ROS
App Bottom Banner ATF HP + PLYR
WebPPD ATF HP
Web Tower Banner ATF HP + ROS
Web Mrec BTF HP + ROS
MWeb Bottom Overlay ATF HP + ROS
MWeb Interstitial BTW HP + ROS
App 320X 100 ATF HP + ROS
Impression weight
Platform
60% App
20 % Web
20 % M Web
App / Web / M webGaanaImpact
Roadblock
HP (App), HP + ROS
(Web, M web) 1 day
30 Mn (18m -App, 5Mn - M Web, 6Mn- Web)
Audio+Banner- 7L App , 3L video Web)
15L
Platform Format Section Period Impressions/Day Price
Web: Video Out-stream
App: Audio + Banner
Web: Expando 728X90 Web: Expando 728X270
Web: Tower Banner 600x300
Gaana Impact Roadblock (Contd…)
M-Rec
CPD#1
App: HP Bottom Banner
CPD#1
M-Web: Bottom Overlay M-Web: Interstitial App : 320X100
Gaana Impact Roadblock (contd…)
App : Player ad
Platform Format Placements Section -2
AppAudio + Banner 20s
(320X480)Between songs HP+ROS
App Bottom Banner ATF HP+PLYR
App 320x100 ATF HP+ROS
CPD #2 Gaana App Audio Roadblock
Platform Format Banner exposure Section 2 Period Impressions Price
AppGaana App Audio
Roadblock7 Sec Audio + Companion + Top/ Bottom +
Native 320x100HP+ROS 1 day
20 Mn/ Day( 19M Display)(7L Audio + Banner)
10 L
CPD #2Gaana App Audio Roadblock (contd…)
App: Audio + Banner 20s
(320X480)
App : 320X100 App: HP Bottom Banner
App : Player ad
Gaana Impact Display Roadblock
Platform Format Placement Section 2
App Bottom Banner ATF HP+PLYR
Web PPD ATF HP
Web Tower Banner ATFHP + ROS
WebMREC BTF HP+ROS
MWebTop/Bottom
Overlay Banner 320x50
ATF HP+ROS
MWeb Interstitial BTF HP+ROS
App 320x100 ATF HP
Impression weight
Platform
60% App
20 % Web
20 % M Web
CPD#3
App / Web / M webGaana Impact
Display Roadblock
HP (App), HP + ROS
(Web, M Web) 1day 28 Mn 8.5L
Platform Format Section Period Impressions/Day Price
CPD#3Gaana Impact Display Roadblock (contd…)
Web: Expando 728X90 Web: Expando 728X 270
PPD EXPANDO
M-Rec
Web: Tower Banner 600x300
App: HP Bottom Banner
CPD -3 Gaana Impact Display Roadblock (contd…) CPD#3
M- Web : Bottom Banner 320X50
M-Web: Interstitial App : 320X100 App : Player ad
App Bottom Banner ATF HP + PLYR
App 320x100 ATF HP
Gaana App Display Roadblock CPD#4
Platform Format Placement Section 2
AppGaana App Display
RoadblockTop /Bottom + Native 320x100 HP+ROS 1 day 18 Mn/ Day 5L
Platform Format Banner exposure Section Period Impressions Price
Mweb Mweb top up Bottom sticky Banner + Interstitial HP+ROS 1 day 4.3 Mn/ Day 2 L
CPD -3 Gaana App Display Roadblock (contd…) CPD#4
App : 320X100 App : Player ad
App: HP Bottom Banner
CPD #5Gaana App Mast Head 320x100
Platform Format Placements Section
App Mast Head ATF HP
AppMasthead
300X100 stickySticky 1 day 5 Mn/Day 4.5L
Platform Format Banner exposure Section 2 Period Impressions Price
CPD #6CPD 6 - Gaana App Showcase Carousel 320x100
Impressions 2Mn/Day
Price 3L
Platform Format Placements Section -2
AppShowcase Carousel
1st SpotATF HP
Showcase Ad Carousel
1st position
Platform Format Banner exposure Section 2 Period Placement Impressions Price
Web
Page Pushdown leaderboard expand
Tower Banner
Leaderboard banner (728x90) expands to pushdown unit
(728x270)Tower Banner
HP+ROS 1 day ATF 4 M/ day 4L
CPD #7CPD 7 -GAANA WEB OVERLAY
Site Push Banner ( Phase 1) Site Push Banner ( Phase 2) Web Tower Banner
So…. It’s time to discuss!