India’s Favorite Music App · Impressions (M) per Month Tile 200 Background artwork (=PV) 0.5...

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India’s Favorite Music App

Transcript of India’s Favorite Music App · Impressions (M) per Month Tile 200 Background artwork (=PV) 0.5...

Page 1: India’s Favorite Music App · Impressions (M) per Month Tile 200 Background artwork (=PV) 0.5 Bottom banner 0.4 320x100 (1/2) 0.3 Carousel (Inside brand hub) 0.3 AWC / audio (inside

India’s Favorite Music App

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Industry Overview

With 78 Mn active monthly user base Gaana tops the chart and has recently celebrated 125 Mn APP Downloads

* Source – Juxt Consulting (3rd party)

% Monthly Active Users

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Gaana Overview

#1 Music Streaming App in India

> 125 Mnmobile app downloads

78 million* Monthly Active Users

[*] Source : Juxt, Google play, Apple store, Labels

5 million* Daily Actives Users

> 2 billionMonthly streams

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YOUNG MOBILE OVERALL (INDIA)

16 - 21 21 - 30 31 - 40 40 +

73% users less than 35 years of age

87% Users Access Gaana Using a Mobile Device

44% Users from Non-Tier 1 Cities

Young mobile Audience spanning all across India Sessions per

User per Month

12Average Session

Duration

29 min

Audience Profile

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Gaana Consumption

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• CPS Package• CPM Package• Brand Hub• Song promotion• Gaana CPD Packages

INVENTORY OPPORTUNITY @ Gaana

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CPS Packages

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CPS Packages

Platform Format Banner exposure Duration Price CTR

App Pure Audio - <20 secs (skippable

after 5 seconds )0.3 CPS

NA

Pure Audio

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CPS Packages

Platform Format Banner exposure Duration Price CTR

App Audio + CompanionFull Banner (320 x 480), Half Banner

(300x300)< 20 secs 0.65 CPS 7-8 %

Web Audio + Companion 554x416 < 20 secs 0.25 CPS 7-8%

Audio + Companion Web

Audio + Companion Banner

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Platform Format Banner exposure Duration CPS CTR

App Audio 100% SOV15 Sec Audio + Companion Banner +

Top/ Bottom* + 1 Native Unit10 Mins 1.2 3-4%

CPS Packages

App Audio 100% SOV15 Sec Audio + Companion Banner +

Top/ Bottom* + 1 Native Unit 15 min 1.53-4%

The Opening Audio + banner

And bottom banner on detail

screens

The native ads - Optional

Share & Win Gusto

*Only one of Top/Bottom will be visible

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CPS Packages

Platform Format Banner exposure Duration PriceCTR

App Video Out stream -<20 secs (skippable

after 5 seconds )0.8 CPS 3-4%

Web Video Out stream -<20 secs (skippable

after 5 seconds )0.3 CPS 0.47%

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CPM Packages

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CPM Packages

Platform Format Banner exposure Price Section CTR

AppTop/bottom Sticky

Banner320 x 50 150 CPM HP+ROS 0.09%

Top Banner

Bottom Banner

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CPM Packages

Platform Format Banner exposure Price Section CTR

App Standard Banner 320x100 210 CPM HP 0.03%

Standard Banner 320 X 100

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CPM Packages

Platform Format Banner exposure Price Section CTR

Web Tower banner 300 x 600 150 CPM HP+ ROS 0.34%

Tower Banner Web

Tower Banner 300x600

LEARN MORE

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CPM Packages

Platform Format Banner exposure Price Section CTR

WebTower banner with

Video

Tower banner 300x600 is split between display and auto play muted

video banner180 CPM HP + ROS 0.34%

Tower Banner + Video Web

Tower Banner + Video

Video

Tower Banner

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CPM Packages

Platform Format Banner exposure Price Section CTR

Web Masthead 728 x 90 150 CPM HP (1st scroll) 0.03%

Web Masthead 728 x 90 150 CPM ROS (TOP) 0.03%

Masthead ROS

Masthead 728 x 90

Masthead Home

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CPM Packages

Platform Format Banner exposure Price Section CTR

Web PPD 728 x 90 expands to 728 x 270 180 CPM HP (1st scroll) 0.08%

Web PPD 728 x 90 expands to 728 x 270 180 CPM ROS (Top) 0.08%

PPD EXPANDO

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BRAND HUB

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Brand Hub

Brand Hub

First Scroll Second Scroll Third Scroll

Commitment could be for impressions of brand hub and PVs of inside OP

Brand hub will be visible for at least 20 days every month and max 25 days every monthPosition of brand will be dependant on internal algorithm The number of brand hub spots may not be restricted to 4 and can increase to a larger number with a carousel

CommittedImpressions (M) per Month

Tile 200Background artwork (=PV) 0.5Bottom banner 0.4320x100 (1/2) 0.3Carousel (Inside brand hub) 0.3AWC / audio (inside brand hub) 1Facebook Post + Instagram +twitter 2

Value Adds on additional cost:

Video (outside brand hub)AWC / audio (Outside brand hub)320x100 banner (Outside)Push notification

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Song Promotion@ Gaana

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Song Promotion on Gaana

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Song Promotion on Gaana

Showcase Editor’s Pick New Release Social Media Post

Notification

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Branded playlist

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Branded Playlist on Gaana

Branded Playlist ( outlay 7 lacs for 1 month on App + WEB )Placement : thumbnail on Editor's pickBrand logo integration on playlist artworkBranded native strip (tap-able) on top of playlist Bottom banner 100% SOV inside playlist on AppMasthead + tower banner on Web on playlist page on WebScope of jingle placement (Audio) between songs in playlist1 showcase carousel (1st slot)0.5 Mn push notification1 social post : FB/twitter

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Branded Playlist on Gaana

Editor’s Pick Brand Logo integration and branded strip

Bottom Banner Tower Banner and Masthead on Playlist page

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Gaana CPD Packages

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CPD#1 Gaana Impact Roadblock

Platform Format exposure Section 2

Web Video -20 sec Mid Roll HP+ROS

App Audio + Banner 20 Sec Full Screen Mid Roll HP+ROS

App Bottom Banner ATF HP + PLYR

WebPPD ATF HP

Web Tower Banner ATF HP + ROS

Web Mrec BTF HP + ROS

MWeb Bottom Overlay ATF HP + ROS

MWeb Interstitial BTW HP + ROS

App 320X 100 ATF HP + ROS

Impression weight

Platform

60% App

20 % Web

20 % M Web

App / Web / M webGaanaImpact

Roadblock

HP (App), HP + ROS

(Web, M web) 1 day

30 Mn (18m -App, 5Mn - M Web, 6Mn- Web)

Audio+Banner- 7L App , 3L video Web)

15L

Platform Format Section Period Impressions/Day Price

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Web: Video Out-stream

App: Audio + Banner

Web: Expando 728X90 Web: Expando 728X270

Web: Tower Banner 600x300

Gaana Impact Roadblock (Contd…)

M-Rec

CPD#1

App: HP Bottom Banner

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CPD#1

M-Web: Bottom Overlay M-Web: Interstitial App : 320X100

Gaana Impact Roadblock (contd…)

App : Player ad

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Platform Format Placements Section -2

AppAudio + Banner 20s

(320X480)Between songs HP+ROS

App Bottom Banner ATF HP+PLYR

App 320x100 ATF HP+ROS

CPD #2 Gaana App Audio Roadblock

Platform Format Banner exposure Section 2 Period Impressions Price

AppGaana App Audio

Roadblock7 Sec Audio + Companion + Top/ Bottom +

Native 320x100HP+ROS 1 day

20 Mn/ Day( 19M Display)(7L Audio + Banner)

10 L

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CPD #2Gaana App Audio Roadblock (contd…)

App: Audio + Banner 20s

(320X480)

App : 320X100 App: HP Bottom Banner

App : Player ad

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Gaana Impact Display Roadblock

Platform Format Placement Section 2

App Bottom Banner ATF HP+PLYR

Web PPD ATF HP

Web Tower Banner ATFHP + ROS

WebMREC BTF HP+ROS

MWebTop/Bottom

Overlay Banner 320x50

ATF HP+ROS

MWeb Interstitial BTF HP+ROS

App 320x100 ATF HP

Impression weight

Platform

60% App

20 % Web

20 % M Web

CPD#3

App / Web / M webGaana Impact

Display Roadblock

HP (App), HP + ROS

(Web, M Web) 1day 28 Mn 8.5L

Platform Format Section Period Impressions/Day Price

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CPD#3Gaana Impact Display Roadblock (contd…)

Web: Expando 728X90 Web: Expando 728X 270

PPD EXPANDO

M-Rec

Web: Tower Banner 600x300

App: HP Bottom Banner

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CPD -3 Gaana Impact Display Roadblock (contd…) CPD#3

M- Web : Bottom Banner 320X50

M-Web: Interstitial App : 320X100 App : Player ad

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App Bottom Banner ATF HP + PLYR

App 320x100 ATF HP

Gaana App Display Roadblock CPD#4

Platform Format Placement Section 2

AppGaana App Display

RoadblockTop /Bottom + Native 320x100 HP+ROS 1 day 18 Mn/ Day 5L

Platform Format Banner exposure Section Period Impressions Price

Mweb Mweb top up Bottom sticky Banner + Interstitial HP+ROS 1 day 4.3 Mn/ Day 2 L

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CPD -3 Gaana App Display Roadblock (contd…) CPD#4

App : 320X100 App : Player ad

App: HP Bottom Banner

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CPD #5Gaana App Mast Head 320x100

Platform Format Placements Section

App Mast Head ATF HP

AppMasthead

300X100 stickySticky 1 day 5 Mn/Day 4.5L

Platform Format Banner exposure Section 2 Period Impressions Price

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CPD #6CPD 6 - Gaana App Showcase Carousel 320x100

Impressions 2Mn/Day

Price 3L

Platform Format Placements Section -2

AppShowcase Carousel

1st SpotATF HP

Showcase Ad Carousel

1st position

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Platform Format Banner exposure Section 2 Period Placement Impressions Price

Web

Page Pushdown leaderboard expand

Tower Banner

Leaderboard banner (728x90) expands to pushdown unit

(728x270)Tower Banner

HP+ROS 1 day ATF 4 M/ day 4L

CPD #7CPD 7 -GAANA WEB OVERLAY

Site Push Banner ( Phase 1) Site Push Banner ( Phase 2) Web Tower Banner

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So…. It’s time to discuss!


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