Post on 13-Jul-2015
Using Technology to Drive Transactions –The Cloud & Races
bob.bickel@runsignup.com
609-410-5506
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Background
• Technology• BSEE Bucknell, MBA
Finance Temple
• Bluestone/HP• Application Servers
• Advisor/Board Member• 3 at a time
• 5 Successful, 1 Failure
• Currently 2 VC backed, 1 Angle E-Commerce
• RunSignUp 2010
• Running• 9:39 HS, 29:07 10K
Bucknell
• 2002 Local Running• Part time Volunteer HS
XC/Track Coach
• Trails
• Race Director
• Moorestown Running Company
• RunSignUp 20102
Leverage Races to Drive Transactions• Awareness
• Automated Running Calendar• Running Store Club Discount on
RunSignUp races that turn it on• Race Coupons and Referral
tracking for race registration in Store Email blasts
• In store Race Registration Kiosk
• Driving traffic to your stores• Coupons in Race Confirmations• Bib Pickup• Coupon Awards
• Expanding from Product Sales into Running Services• Training Programs• Coaching Tools• Clinics• Race Management
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Success Stories
• Running Calendar
• 900 Races
• Self-Serve
• Resource for Race Directors
• Website Guide
• Race Registration
• FAQ
• Training Programs
• Partner with Races & Clubs
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Success Stories
• “Getting people in our doors is the biggest driver toward sales conversion, along with solid buy-in from sales associates in the knowledge that packet pickup attendees are easy sales for those who know how to ask the right questions. We did a pickup a few weeks ago before a cold snap, and asking every person picking up if they had the right winter gear to deal with a chilly race saw winter apparel disappearing off the racks.”
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Race Director Meetings
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Success Stories
• Race Calendar highlighting Their Events
• Bib Pickup across 3 Stores
• Race Management & Timing as a Profit Center
• Advanced Race Services –Results, Notifications, Kiosks, etc.
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