Using Technology to Drive Transactions –The Cloud & Races

bob.bickel@runsignup.com

609-410-5506

1

Background

• Technology• BSEE Bucknell, MBA

Finance Temple

• Bluestone/HP• Application Servers

• Advisor/Board Member• 3 at a time

• 5 Successful, 1 Failure

• Currently 2 VC backed, 1 Angle E-Commerce

• RunSignUp 2010

• Running• 9:39 HS, 29:07 10K

Bucknell

• 2002 Local Running• Part time Volunteer HS

XC/Track Coach

• Trails

• Race Director

• Moorestown Running Company

• RunSignUp 20102

Leverage Races to Drive Transactions• Awareness

• Automated Running Calendar• Running Store Club Discount on

RunSignUp races that turn it on• Race Coupons and Referral

tracking for race registration in Store Email blasts

• In store Race Registration Kiosk

• Driving traffic to your stores• Coupons in Race Confirmations• Bib Pickup• Coupon Awards

• Expanding from Product Sales into Running Services• Training Programs• Coaching Tools• Clinics• Race Management

3

Success Stories

• Running Calendar

• 900 Races

• Self-Serve

• Resource for Race Directors

• Website Guide

• Race Registration

• FAQ

• Training Programs

• Partner with Races & Clubs

4

Success Stories

• “Getting people in our doors is the biggest driver toward sales conversion, along with solid buy-in from sales associates in the knowledge that packet pickup attendees are easy sales for those who know how to ask the right questions. We did a pickup a few weeks ago before a cold snap, and asking every person picking up if they had the right winter gear to deal with a chilly race saw winter apparel disappearing off the racks.”

5

Race Director Meetings

6

Success Stories

• Race Calendar highlighting Their Events

• Bib Pickup across 3 Stores

• Race Management & Timing as a Profit Center

• Advanced Race Services –Results, Notifications, Kiosks, etc.

7