Trends Showing the Increase in eCommerce Sales- Black Friday 2012

Increase in the eCommerce Sales- Black Friday 2012

Sales 2011(mill) Sales 2012 (mill)0

200

400

600

800

1000

1200

816

104226%

26% increase inonline sales was

recorded for Black Friday 2012

(ComScore, 12)

Sales through Mobile Devices as a Percentage of Total eCommerce Sales

83.69%

16.31%

Total Online Sales

Sales Through Mobile Devices

Data source: IBM Digital Analytics Benchmark

Break Down- Sales through Mobile Devices

8.7%

9.8%

5.5%

iPhoneiPadAndroid

Data source: IBM Digital Analytics Benchmark

Break Down- Sales Through Tablets

2.40%

88.30%

1.80%4.40% 3.10%

Kindle

iPad

Galaxy

Other

Nook

Data source: IBM Digital Analytics Benchmark