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CREATING RIDICULOUSLY GOOD-LOOKING WEBSITES THAT CONVERT

Jessica Meher VP, Enterprise Marketing @InVisionApp @jessicameher

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AUGUST 6, 1991

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1994 2016HTML 5CCS 3

JavaScriptJSON

BootstrapBackboneAngularJS

SASSQL

PhythonWordpressHubSpotAPACHE

RubyCurl.NETGo

TypeScriptSwift

ChromeSafariEdge

FirefoxSeaMonkey

HTMLCSSJavaC++

JPEG Mosaic Netscape

LynxOpera

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(TO BE DESIGNED)Your website is really, really ridiculously good-looking

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1,082,286,000

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WHEN INFORMATION IS CHEAP. ATTENTION BECOMES EXPENSIVE.- JAMES GLEICK

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6%

39%

55% Designing the Website

HOW MARKETERS SPEND THEIR TIME

Looking at Cat Memes

Content Creation

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#INBOUND16@jessicameher See: https://erikrunyon.com/2013/01/carousel-stats/

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#INBOUND16@jessicameherphoto credit: wisepops.com

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+ DESIGN CONVERSION

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DOWNLOAD ATwww.invisionapp.com/inbound

1 GREAT UX IS GREAT DESIGN

234

YOUR WEBSITE IS NOT A BROCHURE

567

CRAPPY CONTENT KILLS CONVERSION

AIM FOR OPTIMIZATION OVER PERFECTION

CONVENTIONS ARE THE ENEMY OF CREATIVITY

INCREASE CONVERSION BY REDUCING FRICTION

THINK BEYOND THE BUTTON

X

GREAT UX IS GREAT DESIGN.

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DESIGN IS NOT JUST HOW IT LOOKS. DESIGN IS HOW IT WORKS.- STEVE JOBS

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YOUR WEBSITE IS NOT A BROCHURE.

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BEFORE AFTER

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CRAPPY CONTENT KILLS CONVERSION.

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VALUE > ACTION

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CREATE REALLY, REALLY RIDICULOUSLY GOOD CONTENT THAT PEOPLE LOVE.

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CONVENTIONS ARE THE ENEMY OF CREATIVITY.

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#INBOUND16@jessicameher Source: https://twitter.com/timcaynes

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INCREASE CONVERSION BY REDUCING FRICTION.

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A SOLID REDESIGN OF A BAD FORM COULD INCREASE COMPLETION RATES BY 10-40%.- LUKE WROBLEWSKI

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FORM LENGTH

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STATE THE OPTIONAL

First Name*

Last Name*

Phone Number (optional)

DOWNLOAD

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MOBILE FRIENDLY

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DATA ENRICHMENT

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PROGRESSIVE PROFILING

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RESOURCEhttps://uxdesign.cc/design-better-forms

THINK BEYOND THE BUTTON.

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INVISION THANK YOU

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AIM FOR OPTIMIZATION OVER PERFECTION.

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1 GREAT UX IS GREAT DESIGN

234

YOUR WEBSITE IS NOT A BROCHURE

567

CRAPPY CONTENT KILLS CONVERSION

AIM FOR OPTIMIZATION OVER PERFECTION

CONVENTIONS ARE THE ENEMY OF CREATIVITY

INCREASE CONVERSION BY REDUCING FRICTION

THINK BEYOND THE BUTTON

X

@jessicameher #INBOUND16

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THANK YOU.

@jessicameher

www.invisionapp.com/inbound