Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester

Post on 21-Aug-2014

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INBOUND 2013 presentation by Dave, Owen and Brooks from Fit Marketing. This is a presentation about how Fit utilized video and social media to get exposure for their company when Fit sales rep, Brooks Forester, was on ABC's The Bachelorette.

Transcript of Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester

#inbound2013

Inbound Marketing Lessons from

Dave Bascom@davebascomlinkedin.com/in/

davebascom

Owen Fuller@owenfullerlinkedin.com/in/

owenfuller

Brooks Forester

@brooksforesterbrooksaforester

Experience

GrowContribut

e

How do you get chosen to be on The Bachelorette?

Clip Art

+

Brooks’ Experience on

The Bachelorette

70 solid 20 bold10 radical

Fit Copes Videos

youtube.com/user/FitMarketingVideos

FitMarketing.com

Fit Marketing

facebook.com/FitMarketing

@FitMarketing1

Brooks Forester Fan Clubfacebook.com/BrooksForesterFanClub @gobrooks

Influencer Outreach

Brooks Forester

@brooksforesterbrooksaforester

YouTube Results

I saw your website after checking out the Bachelorette spoof video clips (very funny).I like how sleek your site looks, how easy it is to maneuver and how helpful the embedded video clips seem. If you'd be interested in bidding on revamping our site to a modern, useable version, please let me know.Thanks,Dottie A.

Hello, I was observing your site and think it would be profitable for us to work with you. Getting information as quickly as possible would be great. If you could have your sales representative, Mr. Forester, contact me it would be greatly appreciated.

Thank you, Allie

• Unique Visitors• Marketing Qualified Leads• Sales Qualified Leads• Update on Brooks and Des

Customer Weekly Call Agenda

Brooks’ experience after the show

• Website• Email• Social

Misses

• Be ready• Be bold & radical• Know who you are• Embrace chaos

• Reward people that pay attention

• Have a plan for after your 15 minutes

Takeaways

#inbound2013

Dave Bascom@davebascomlinkedin.com/in/

davebascom

Owen Fuller@owenfullerlinkedin.com/in/

owenfuller

Brooks Forester

@brooksforesterbrooksaforester