INBOUND MARKETING

Keep up with the latest marketing trends in 2017

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SOUMYA RAO INDURTI

Founder & CEO, Connect Labs

Inbound Marketing Agency

Gold HubSpot Partner

@connectlabs

@blinkinblues

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INBOUND MARKETING

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HUMAN-CENTRIC APPROACH TO MARKETING

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Digital Marketing Trends 2017

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19000 ATTENDEES. 92 COUNTRIES.

INBOUND 2016

BOTS

FACEBOOK+

NeuromarketingVIDEO

MOBILE

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MOBILEGEDDON

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Mobile phones are used by of Australians and the internet is used weekly by of us.

97%

90%

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NOTES & TIPS● Google has announced that it will soon be splitting its index between mobile and

desktop.

● Making sure mobile users have the most up-to-date information available is a

no-brainer, as they’re more likely to be using ‘near-me’ search queries.

● Preview your content on multiple devices before you go live

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VIDEO

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NOTES & TIPS● Youtube is the second largest search engine after Google. You need to be seen

everywhere

● Facebook has about 2 billion searches only behind Google for about 2.6 billion

searches, so look at facebook video marketing too!

● The intent might be different but it’s true that there are more people on facebook

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NEUROMARKETING

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Where brain science and marketing meet

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NOTES & TIPS● Purchase decisions are based on emotions

● The mind wanders 30% of the time

● Surprise amplifies your feelings

● Remove a pain point and achieve goals

● The brain processes visuals 60 thousand times faster than text

● Colour increases brand recognition by a whopping 80%

● Specificity works – be more focused on what your CTA says

● Too many options can lead to purchasing paralysis

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BOTS

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THANK YOU.