Post on 17-Oct-2014
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Monday, October 22, 12
Monday, October 22, 12
Inbound Marketing and WordPressInbound Marketing strategies and the tools you can use to
implement them on your WordPress website.
By: Aaron P. Smith, MFAwww.aaronpsmith.me
WordCamp Buffalo 2012 Monday, October 22, 12
What is the purpose of your website?Monday, October 22, 12
Monday, October 22, 12
+555 million active web sites on the InternetMonday, October 22, 12
Create a Path
Monday, October 22, 12
Inbound vs OutboundMarketing
Monday, October 22, 12
Outbound (Traditional) MarketingMonday, October 22, 12
Inbound MarketingMonday, October 22, 12
5 STEPS
Monday, October 22, 12
1. CREATEMonday, October 22, 12
Content is King
Monday, October 22, 12
84% of decision makers use online sources to guide purchasing decisions.
Monday, October 22, 12
What is the tone of your content?Monday, October 22, 12
2. OPTIMIZEMonday, October 22, 12
25% On-PageOptimization
75% Off-PageOptimization
Monday, October 22, 12
434% more indexed pages forcompanies that blog
Monday, October 22, 12
97% more inbound links forcompanies that blog
Monday, October 22, 12
Monday, October 22, 12
All-In-One SEO Pack **WP SEO by Yoast
Google Site Verification Google XML Sitemap **
Redirection ** Broken Links **SEO Smart Links
SEO Friendly Images
Monday, October 22, 12
Share, Share, Share... and Share!
3. PROMOTE
Monday, October 22, 12
Determine your pieces of the puzzle.Monday, October 22, 12
Simple Facebook Connect ** TwitterTools **Tweet Old Posts
Monday, October 22, 12
Promote SharingMonday, October 22, 12
US Internet users spend 3X more minutes on blogs & social networks than on email.
Monday, October 22, 12
ShareThis ** Shareaholic **
Sociable **WP Social Toolbar
Monday, October 22, 12
4. CONVERTMonday, October 22, 12
Monday, October 22, 12
Monday, October 22, 12
HubSpot for WordPress **
Contact Form 7 **Gravity Form
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5. ANALYZEMonday, October 22, 12
Google Analytics ** ShareThis **
HubSpot CTR **
Connect lead generation to CRM
Monday, October 22, 12
Other Notable Plugins:Avatars
Events ManagerExec-PHP
I Recommend ThisSocial Media Mashup
WP-PageNaviBreadcrumb NavXTWordfence Security
Spam Free WordPressWP-reCAPTCHAExploit Scanner
Monday, October 22, 12
QUESTIONS
Monday, October 22, 12
5 STEPS1. Create2. Optimize3. Promote4. Convert5. Analyze
Monday, October 22, 12
Fun Fact:
When started
it was originally called BackRub.
Monday, October 22, 12
Inbound Marketing and WordPressInbound Marketing strategies and the tools you can use to
implement them on your WordPress website.
By: Aaron P. Smith, MFAwww.aaronpsmith.me
WordCamp Buffalo 2012 Monday, October 22, 12