“In Finland and EU 20 % of GHG emissions are related to mobility”

Source: NRDC Issue Paper, June 2008 – The New Energy Economy

CO2 emissions of different vehicles, g / km

Cycling < 0,0 g CO2 / km

Finnish Facts

An average Finn travels every day 42 km of which:

1,3 km walking0,8 km by bike

Source: National Travel Surveyhttp://www.hlt.fi/english/HLT_brochure_english_A3.pdf

By 2015: 50 % of commuters cycling to their places of work or study

-reduction in CO2 emissions: 80 000 t

Goal in Copenhagen

Helsinki?Double the amount of cycling trips

from 6 to 12%

Top 100 reasons why NOT to cycle to work

”I have to take kids to their hobbies.”

”I have so much stuff to take with me.”

”I can’t dress up sportly to work.”

”I have to take kids to their hobbies.”

”I have so much stuff to take with me.”

”I can’t dress up sportly to work.”

First case: Hub Helsinki

the best looking bike rack in town

-a design competition

air pumptool kit to borrow

pop out bikeswith the Hub’s visual design

enough racksthe cycling employee of the month

bicycle leasing

bikes the first thing in How to find us section

Marek SalermoHead of the Helsinki City Bicycle Planning

Helsinki City Planning Department

”Compared to wearing a helmet, a lot better way to increase safety of

cycling is simply to increase the amount of cyclist ”

Thanks!

inari@fillarikonsultit.netwww.fillarikonsultit.net

www.britishcouncil/challengeeurope