Getting Started WithStartup Marketing

The Startup Marketing Landscape

Lots of excited, enthusiastic entrepreneurs

Startups that have built product

Startup with traction and/or cash

Startups that want to do marketing

Startups that do marketing

What I Do

Marketing Strategies Core Messaging Content Creation

Clients

Embracing

Marketing

Brand awareness

Competitive pressure

Accelerate GrowthRaising VC

Leads, Sales Why Marketing?

What Are Your

Embracing

Aka Setting Marketing Priorities

Resources

Money

Goals

Rank Your Marketing Priorities

Nice Never

Now

Messaging, Website, one-pagers, sales deck, marketing automation

Case studies, videos, white papers, infographics, conferences

Social media, advertising

Next

Start with core messaging to create a solid foundation for marketing and sales activity

Website Social media

One-Pagers Videos

Core Messaging

Business Model Canvas

Good Books to

Read

Thanks!www.markevans.ca

@markevans

mark@markevans.ca

http://bit.ly/startupscanada