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In cubes presentation (oct. 2014)
21
Getting Started With Startup Marketing
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A look at how startups need to approach marketing. It begins with asking why they want to do marketing.
Transcript of In cubes presentation (oct. 2014)
Getting Started WithStartup Marketing
The Startup Marketing Landscape
Lots of excited, enthusiastic entrepreneurs
Startups that have built product
Startup with traction and/or cash
Startups that want to do marketing
Startups that do marketing
What I Do
Marketing Strategies Core Messaging Content Creation
Clients
Embracing
Marketing
Brand awareness
Competitive pressure
Accelerate GrowthRaising VC
Leads, Sales Why Marketing?
What Are Your
Embracing
Aka Setting Marketing Priorities
Resources
Money
Goals
Rank Your Marketing Priorities
Nice Never
Now
Messaging, Website, one-pagers, sales deck, marketing automation
Case studies, videos, white papers, infographics, conferences
Social media, advertising
Next
Start with core messaging to create a solid foundation for marketing and sales activity
Website Social media
One-Pagers Videos
Core Messaging
Business Model Canvas
Good Books to
Read
