Post on 08-Aug-2015
improve yourdesign process
and expand your influence
@pboersma
@pboersma
improve yourdesign process
and expand your influence
peter1970
commodore 16computer science & ergonomics20 years at interactive agencies
design process freakin-house UX strategist
improve yourdesign process
and expand your influence
improve yourdesign process
and expand your influence
a designa specification of an object,
manifested by an agent,intended to accomplish goals,
in a particular environment,using a set of primitive components,
satisfying a set of requirements,subject to constraints
to designto create a design,
in an environment where the designer operates
to designto create a design,
in an environment where the designer operates
create
deliverables
‘deliverable’ is a term used in project managementto describe a tangible or intangible object,
produced as a result of the project,that is intended to be delivered to a customer
(either internal or external).
list 10 deliverables
business
design
researchevaluation
strategyproject
business
design
researchevaluation
strategyproject
pitch
scenarios
position
roadmap
service design
prototype
requirementsreviewtest
scope
analytics
estimate
beta
conceptdetailed design
sketch
personas
competition
roles
steps
interviews
business
design
researchevaluation
strategyproject
pitch
X
business
design
researchevaluation
strategyproject
estimate
estimate
assumptions
calculations
(explanations)risks
example estimate
assuming we design 10 wireframes (5 complex + 5 medium)
plus 15 components we estimate
we need 300 hours
butwe don’t know the
documentation needsof the developer
(5x16 + 5x8) + (15x12)
business
design
researchevaluation
strategyprojectposition
client
client
competitor
competitorcompetitor
competitorcompetitor
big competitor
big competitor
competitor
competitor
client
competitor
competitorcompetitor
competitorcompetitor
big competitor
big competitor
client competitor
competitor
business
design
researchevaluation
strategyprojectcompetition
business
design
researchevaluation
strategyprojectroadmap
progress
progress
progress
progress
Area
Area
Area Area
Area
progress
progress progress
progress progress
progress
progress progress
progress progress
moment momentmoment moment
business
design
researchevaluation
strategyproject
personas
business
design
researchevaluation
strategyproject
prototype
conceptdetailed design
sketch
MOBILE APP
MUSIC PLAYER IN BAR
matching
user profile
bar profile
OUT OF SCOPE
business
design
researchevaluation
strategyproject
service design
business
design
researchevaluation
strategyproject
test
business
design
researchevaluation
strategyprojectbeta
business
design
researchevaluation
strategyproject
pitch
scenarios
position
roadmap
service design
prototype
requirementsreviewtest
scope
analytics
estimate
beta
sketchdetailed design
concept
personas
competition
roles
steps
interviews
to designto create a design,
in an environment where the designer operates
to create a design,in an environment where
the designer operates
environment
org chart
draw your org chart
design in your org chart
to designto create a design,
in an environment where the designer operates
to create a design,in an environment where
the designer operates
operate
process
design processsubstantial disagreement exists
concerning how designersproduce designs.
1. the design process is plan-driven
2. designers attempt to optimize a design candidate for known constraints and objectives
3. the design process is understood in terms of a discrete sequence of stages
1. the design process is improvised
2. designers use creativity and emotion to generate design candidates
3. no sequence of stages is apparent;analysis, design and implementation
are contemporary and inextricably linked
80-20 rule for problems
80%1. the design process is plan-driven
2. designers attempt to optimize a design candidate for known constraints and objectives
3. the design process is understood in terms of a discrete sequence of stages
1. the design process is improvised
2. designers use creativity and emotion to generate design candidates
3. no sequence of stages is apparent;analysis, design and implementation
are contemporary and inextricably linked
20%
80-20 rule for time spent
20% 80%1. the design process is plan-driven
2. designers attempt to optimize a design candidate for known constraints and objectives
3. the design process is understood in terms of a discrete sequence of stages
1. the design process is improvised
2. designers use creativity and emotion to generate design candidates
3. no sequence of stages is apparent;analysis, design and implementation
are contemporary and inextricably linked
80-20 rule for time spent
20% 80%1. the design process is plan-driven
2. designers attempt to optimize a design candidate for known constraints and objectives
3. the design process is understood in terms of a discrete sequence of stages
1. the design process is improvised
2. designers use creativity and emotion to generate design candidates
3. no sequence of stages is apparent;analysis, design and implementation
are contemporary and inextricably linked
assuming you have a process
why document a process?1.to agree on what ‘things’ are called2.to link design activities with other processes3.to increase efficiency through standardization4.to speed up integration of team members5.to explain to your client where they are involved6.to measure your work, so you can improve it
document a process
sketch your process
sketch your process
SITEMAP
wireframesrequire-
ments usability test
Screen
FLOWproto- type
design principles
Persona
1 2 3 4
Persona
SITEMAP
wireframesrequire-
ments
usability testScreen
FLOW
proto- type
design principles
userresearchconceptdesign
detaileddesign
prototype & evaluate
Persona
SITEMAP
wireframesrequire-
ments
usability testScreen
FLOW
proto- type
design principles
http://www.slideshare.net/Hienadz.Drahun/50-visual-definitions-of-user-experience
userresearchconceptdesign
detaileddesign
prototype & evaluate
Persona
SITEMAP
wireframesrequire-
ments
usability testScreen
FLOW
proto- type
design principles
1.identify your current deliverables2.create diagram with deliverables & phases
10 steps1.identify your current deliverables2.create diagram with deliverables & phases3.describe activities, specifying input & output4.present process to rest of company5.improve diagram & descriptions
...
10 steps...
6.create templates & instructions for deliverables7.update diagram & descriptions8.promote your process, internally & externally9.measure & evaluate working with the process10. continue to improve the process
to designto create a design,
in an environment where the designer operates
improve yourdesign process
and expand your influence
to designto create a design,in a environment
where the designer operatesand keeps improving
improve
improve
a plan for improvementI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
a plan for improvementI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
business
design
researchevaluation
strategyproject
with whom
where in the org chart
a plan for improvementI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
business
design
researchevaluation
strategyproject
process
pitch
scenarios
position
roadmap
service design
prototype
requirementsreviewtest
scope
analytics
estimate
beta
sketchdetailed design
concept
personas
competition
roles
steps
interviewswhich deliverable
userresearchconceptdesign
detaileddesign
prototype & evaluate
Persona
SITEMAP
wireframesrequire-
ments
usability testScreen
FLOW
proto- type
design principles
where in the process
a plan for improvementI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
success for designproduct usage
compliments vs. complaintsvalue of the brand
success for design teamson time & within budget
efficient & effective valued by colleagues
a plan for improvementI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
when
14July
a plan for improvementI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
write a planI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
to designto create a design,in a environment
where the designer operatesand keeps improving
improve yourdesign process
and expand your influence
@pboersma