Improve your Bot Metrics: I'm sorry I Didn't Undestand What You Said.

Post on 14-Apr-2017

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Transcript of Improve your Bot Metrics: I'm sorry I Didn't Undestand What You Said.

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I’m Sorry But I Didn’t Understand What You Said

Sandeep Chivukula @_sandeep

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BotmetricsDelight your customers with chat and voice UX

• Rich analytics out-of-the-box • Custom Interactions w/o code • Conversion and Link Tracking • Touches and Time to Resolution

• Custom Event based Segments • Conversational Path Analysis • Intelligent Aggregation

• Broadcast Campaigns • Drip Marketing and Follow up Surveys • Sentiment Tracking • Local Timezone Delivery

Measure Every Word Get to Know Your Users in Depth

Delight & Engage Your Customers

Support for all major channels + custom Best in Class Developer Experience

go nodejshttpsrubyMS

botframeworkGoogleHome

FacebookMessenger

KikMessenger

SlackCustomChannel

(Mobile/Web)SMS

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2016

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Chatbots

AutomatedConversation

Agent

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Not all Bots Capitalizing on Momentum

% U

sers

0%

7.5%

15%

22.5%

30%

Total Number of User Interactions0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

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Jobs-to-Be-Done Theory

When we buy a product, we essentially “hire” it to help us do a job.

If it does the job well, the next time we’re confronted with the same job, we tend to hire that product again.

Clayton Christensen Harvard Business School

Disruptive Innovation Expert

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How do we getBots “re-hired”?

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Use CaseContext Expectations Love

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Context Love Use CaseExpectations

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Context Love Use CaseExpectations

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“Personalization + Permissions”

Dan Reich CEO Troops.ai

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Dominos: Easy OrderHistory

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Botmetrics:Timezone Aware

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Context Love Use CaseExpectations

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Make Tech Work FOR Humans.

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Opt-in+Relevant: Delight

Else: Spam

Slack’s Notification Decision Tree

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charming > cute

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Context Love Use CaseExpectations

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Functional+

Emotional +

Social

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“Enhance or replace existing interaction. Make it easier not just novel.” Paolo Perazzo CEO Kyber

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Our Rockstars are different (Troops)

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Context Love Use CaseExpectations

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NLP is hard (for humans too)

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Build Scalpel; Be Upfront

Graphic via Des Traynor Co-Founder, Intercom

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Thoughts for 2017

More (not less) Conversational UI

Smart (context aware) Automation in Enterprise

Predictive (Push) Bots

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Thank you

Email: hello@getbotmetrics.comTwitter:@getbotmetrics

Best Bot Newsletter: www.botweekly.com

Want to improve you Bot metrics?

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