Post on 24-Dec-2015
Grow your business by reaching more customers with Bing Ads
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Learn how you can
Reach your ideal audience on the Yahoo Bing Network
Find searchers who are local, global and mobile–and spend more online
Use powerful Bing Ads features to create ads that inspire action
Take advantage of our responsive support and services
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The Yahoo Bing Network
Bing is the search engine that brings web results together to help you spend less time searching and more time doing
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The Yahoo Bing NetworkReach a vast audience on the Yahoo Bing Network1 in Canada, where searchers spend more.
1. The Yahoo Bing Network includes Microsoft and Yahoo sites in Canada.2. comScore qSearch (custom), December 2014.
17 millionunique searchers
411millionmonthly searches
12% shareof search market
The unique searchers on the Yahoo Bing Network spend 22% more than the avg. Internet searcher and 13% more than Google searchers.2
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Be found anytime, anywhereReach a high-quality audience with ads that reach searchers across all devices
At homeTarget searchers by location, time, demographics, and what they’re searching for to find your perfect customer.
On the goTarget your ads to specific device operating systems and promote your closest business location so customers can easily find you.
Yahoo is now the default search engine for Firefox, helping it to gain ground in search market shareLet’s put search where people are, instead of expecting them to come to the search box
Bing Ads has powerful features that help you target searchers.
Bing Ads makes it easy to target your ideal customers — whether they’re near a specific address or on a device. Target a radius around an address, such as your business location; metro areas; people in or searching for a location and more.
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Features to refine your markets
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Easily import your Google AdWords campaigns to Bing Ads
You don’t have to start from scratch. You can import existing search advertising campaigns that are already working for you.
Expand successful campaigns
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Features that increase conversions
Use these features to help your ads generate more traffic
Sitelink Extensions let you include more links in your ads.
Location Extensions let you include your nearest business address and phone number in your text ads.
Alpine Ski Housewww.alpineskihouse.com
30% Off Select Ski Gear! Free Shipping Over $50.
4567 Main Street – Seattle (206) 555-0100
Include your address and phone number.
Alpine Ski Housewww.alpineskihouse.com
30% Off Select Ski Gear! Free Shipping Over $50.
Our top-rated gear Join us on a trek
Money-back guarantee Sustainability commitment
Display links to multiple pages on your website.
Call Extensions let you display a click-to-call phone number in your search ads on any PC, tablet or smartphone.
Enhanced Sitelink Extensions
Add up to two lines of descriptive text under your Sitelink Extensions
With Enhanced Sitelink Extensions you can add two lines of description below each sitelink and increase the prominence of the sitelink by enlarging the font size.
This allows you to create richer, more relevant ads that take up even more real estate on the search results page. Average 22% higher click-through
rate compared to ads without Enhanced Sitelinks1
1. Ignition One Digital Marketing Report, Q4 2013. Study includes non-branded product ad formats on other platforms in response to non-branded terms.
What’s the bottom line?
Connect with Yahoo Bing Network searchers who spend more than the average Internet searcher.
Reach potential customers anytime, anywhere and on any device.
Let us help you create compelling ads that maximize conversions.
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Get more from your adsAn introduction to our services.
IMPORTANT: This slide needs edits. Customize this slide with your agency’s services, and delete these instructions.
Agency Background
• Agency history and expertise• Agency size (employees, billings)• Specific vertical industry/location experience
Agency Staffing
• Biographies of key executives and potential member of your account team and their relevant experiences
• Call out certification and accreditation of individual team members
Client References
• Examples of agency experience in the vertical market• Case studies with results• Clients information (average tenure, retention rate)
Pricing and Contract Terms
• Billing policies and terms• Pricing structure (i.e. retainer, commission, time, spend or performance
based)• Higher value add services and fee
Customer Support
• SLA terms• Frequency of team phone calls, on-site visit and reports• Training and onboarding services
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© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.