IMPORTANT: This slide is for guidance only. Be sure to delete it prior to your presentation.

Grow your business by reaching more customers with Bing Ads

Click icon to add Your Logo

IMPORTANT: Replace the Picture Placeholder above with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

Learn how you can

Reach your ideal audience on the Yahoo Bing Network

Find searchers who are local, global and mobile–and spend more online

Use powerful Bing Ads features to create ads that inspire action

Take advantage of our responsive support and services


IMPORTANT: ON EACH PAGE, Replace the Picture Placeholder below with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

The Yahoo Bing Network

Bing is the search engine that brings web results together to help you spend less time searching and more time doing


The Yahoo Bing NetworkReach a vast audience on the Yahoo Bing Network1 in Canada, where searchers spend more.

1. The Yahoo Bing Network includes Microsoft and Yahoo sites in Canada.2. comScore qSearch (custom), December 2014.

17 millionunique searchers

411millionmonthly searches

12% shareof search market

The unique searchers on the Yahoo Bing Network spend 22% more than the avg. Internet searcher and 13% more than Google searchers.2


Be found anytime, anywhereReach a high-quality audience with ads that reach searchers across all devices

At homeTarget searchers by location, time, demographics, and what they’re searching for to find your perfect customer.

On the goTarget your ads to specific device operating systems and promote your closest business location so customers can easily find you.

Yahoo is now the default search engine for Firefox, helping it to gain ground in search market shareLet’s put search where people are, instead of expecting them to come to the search box

Bing Ads has powerful features that help you target searchers.

Bing Ads makes it easy to target your ideal customers — whether they’re near a specific address or on a device. Target a radius around an address, such as your business location; metro areas; people in or searching for a location and more.


Features to refine your markets


Easily import your Google AdWords campaigns to Bing Ads

You don’t have to start from scratch. You can import existing search advertising campaigns that are already working for you.

Expand successful campaigns


Features that increase conversions

Use these features to help your ads generate more traffic

Sitelink Extensions let you include more links in your ads.

Location Extensions let you include your nearest business address and phone number in your text ads.

Alpine Ski Housewww.alpineskihouse.com

30% Off Select Ski Gear! Free Shipping Over $50.

4567 Main Street – Seattle (206) 555-0100

Include your address and phone number.

Alpine Ski Housewww.alpineskihouse.com

30% Off Select Ski Gear! Free Shipping Over $50.

Our top-rated gear Join us on a trek

Money-back guarantee Sustainability commitment

Display links to multiple pages on your website.

Call Extensions let you display a click-to-call phone number in your search ads on any PC, tablet or smartphone.

Enhanced Sitelink Extensions

Add up to two lines of descriptive text under your Sitelink Extensions

With Enhanced Sitelink Extensions you can add two lines of description below each sitelink and increase the prominence of the sitelink by enlarging the font size.

This allows you to create richer, more relevant ads that take up even more real estate on the search results page. Average 22% higher click-through

rate compared to ads without Enhanced Sitelinks1

1. Ignition One Digital Marketing Report, Q4 2013. Study includes non-branded product ad formats on other platforms in response to non-branded terms.

What’s the bottom line?

Connect with Yahoo Bing Network searchers who spend more than the average Internet searcher.

Reach potential customers anytime, anywhere and on any device.

Let us help you create compelling ads that maximize conversions.



Get more from your adsAn introduction to our services.

IMPORTANT: This slide needs edits. Customize this slide with your agency’s services, and delete these instructions.

Agency Background

• Agency history and expertise• Agency size (employees, billings)• Specific vertical industry/location experience

Agency Staffing

• Biographies of key executives and potential member of your account team and their relevant experiences

• Call out certification and accreditation of individual team members

Client References

• Examples of agency experience in the vertical market• Case studies with results• Clients information (average tenure, retention rate)

Pricing and Contract Terms

• Billing policies and terms• Pricing structure (i.e. retainer, commission, time, spend or performance

based)• Higher value add services and fee

Customer Support

• SLA terms• Frequency of team phone calls, on-site visit and reports• Training and onboarding services

blog.bingads.com

facebook.com/bingads

twitter.com/bingads

slideshare.net/bingads

Profile: linked.in/1evlGtDShowcase: linkedin.com/company/bing-ads

Stay connected

© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

IMPORTANT: This slide is for guidance only. Be sure to delete it prior to your presentation.

Documents

Transcript of IMPORTANT: This slide is for guidance only. Be sure to delete it prior to your presentation.