Implementing and Utilising M-commerce Implementing and Utilising M-commerce

Kevin Edwards, Affiliate Window & buy.at Kevin Edwards, Affiliate Window & buy.at

Maggie Lonergan, Fortune Cookie Maggie Lonergan, Fortune Cookie

Mark Andres, vouchercloud Mark Andres, vouchercloud

The Affiliate

Landscape

The Mobile Landscape

Mobile device split (clicks)

Mobile device split (sales)

True mobile measurement?

275%275%

260%260%

Daily split of sales – mobile vs. desktop

*w/c 13th February 2012

The opportunity: 2011 into 2012

£23.2m518k23.7m9.3m

£28.3m405k

Travel mobile data: Airline

Travel mobile data: OTA

Mobile basket dissected

AOVs – high vs. low value hotel rooms

50% AOV112% AOV

UK hotel chain: Click to sale conversion

UK hotel chain: Clicks vs. sales

12.6% clicks

6.1% sales

8.7% clicks

2.7% sales

Publishers making mobile work

Mobile sales: 5.7%Travel ticket advertiser mobile sales: 46%

Mobile sales: 6.8%Mobile sales: 7.7%As % entertainment advertiser: 45%

Top AWin advertisers with m-commerce sites with affiliate tracking in place

Does it make a difference?

• Affiliates are becoming multi-channel:– Understand the range of activity

• Incremental sales or minimising lost traffic?• Travel sales are not at the level of retail• Tracking is a serious threat• Prioritise, test and optimise• Who knows how big mobile could be…?

Some final thoughts

?Kevin Edwards, Affiliate Windowkevin.edwards@affiliatewindow.com020 7553 0354

Kevin Edwards, Affiliate Windowkevin.edwards@affiliatewindow.com020 7553 0354

Sign up for the Strategy Newsletterstrategy@affiliatewindow.com

Sign up for the Strategy Newsletterstrategy@affiliatewindow.com

Thank you!Thank you!

@Affwin_Strategy@Affwin_Strategy

Mobile OpportunitiesMobile Opportunities

Mobile Adverts Mobile Vouchers Call Tracking Push Notification & SMS Mobile Apps M-commerce Closed Channels Final Points / Summary Questions ?

Mark AndresHead of Affiliatesmark@vouchercloud.comTel. 0117 934 1493

Mobile AdvertsBanner Advert

Mobile AdvertsTakeover Advert

Mobile Vouchers

Call TrackingPay Per Call / CPA

Push Notification & SMS

Mobile Apps

M-commerceDriving traffic to mobile friendly websites

M-commerceDriving traffic to mobile friendly websites

M-commerceDriving traffic to mobile friendly websites

Closed ChannelA feature that allows brands to add their own channels to the app. Consumers will then be able to install the channels they wish

Final Points / Summary

Multichannel

M-Commerce

Retargeting

?Kevin Edwards, Affiliate Windowkevin.edwards@affiliatewindow.com020 7553 0354

Kevin Edwards, Affiliate Windowkevin.edwards@affiliatewindow.com020 7553 0354

Sign up for the Strategy Newsletterstrategy@affiliatewindow.com

Sign up for the Strategy Newsletterstrategy@affiliatewindow.com

Thank you!Thank you!

@Affwin_Strategy@Affwin_Strategy