Images: Ushahidi, Pro Publica Technorati, The Guardian

What is Digital Activism?Mary Joyce | Oslo, Norway | October,

2011

What is Digital Activism?

What is Digital Activism?

What is Digital Activism?

What is Digital Activism?

=

The Digital Activism Equation

+ ______

Digital Activism

The Digital Activism Equation

=+ ______

Transparency

Disaster Relief

GovernmentAccountability

Regime Change

Digital Activism

The Digital Activism Equation

Goal of Political or Social Change

=+ ______

Transparency

Disaster Relief

GovernmentAccountability

Regime Change

+ Digital Activism

The Digital Activism Equation

Goal of Political or Social Change

=+ ______

Transparency

Disaster Relief

GovernmentAccountability

+ Digital Activism

Custom Application >

=Digital Technology

Regime Change

The Digital Activism Equation

Goal of Political

or Social

Change

+Digital Activis

m=

Digital Technolo

gy

Digital Technology Details

Digital Technology

Goal of Political

or Social

Change

+ Digital Activis

m

=

Digital Technology: Top Tools

Goal of Political

or Social

Change

+ Digital Activis

m

=

Tool UsesBrand

sTime

Social Network

•interact with supporters

•share short news•first contact

Facebook

1 update / day(1 hour/week)

Digital Technology: Social Network

Goal of Political

or Social

Change

+ Digital Activis

m

=

Digital Technology: Social Network

Goal of Political

or Social

Change

+ Digital Activis

m

=

Digital Technology: Top Tools

Goal of Political

or Social

Change

+ Digital Activis

m

=

Tool UsesBrand

sTime

Social Network

•interact with supporters

•share short news•first contact

Facebook

1 update / day(1 hour/week)

Blog•interact with

supporters •share longer

analysis•gain influence

Blogger, Wordres

s

4 updates / week

(5 hours/week)

Digital Technology: Blog

Goal of Political

or Social

Change

+ Digital Activis

m

=

Digital Technology: Top Tools

Goal of Political

or Social

Change

+ Digital Activis

m

=

Tool UsesBrand

sTime

Social Network

•interact with supporters

•share short news•first contact

Facebook

1 update / day(1 hour/week)

Blog•interact with

supporters •share longer

analysis•gain influence

Blogger, Wordres

s

4 updates / week

(5 hours/week)

Micro-blog•interact with

supporters•share short news•gain influence

Twitter 5-10 updates /

day(3 hours/week)

Digital Technology: Micro-blog

Goal of Political

or Social

Change

+ Digital Activis

m

=

< gain influence (celebrities)< gain influence (#tags)< interact with @supporters

< share other news

< share your news

Digital Technology: Top Tools

Goal of Political

or Social

Change

+ Digital Activis

m

=

Tool UsesBrand

sTime

Social Network

•interact with supporters

•share short news•first contact

Facebook

1 update / day(1 hour/week)

Blog•interact with

supporters •share longer

analysis•gain influence

Blogger, Wordres

s

4 updates / week

(5 hours/week)

Micro-blog•interact with

supporters•share short news•gain influence

Twitter 5-10 updates /

day(3 hours/week)

Email Group internal coordination

Google, Yahoo

whenever needed

(a few minutes)

Digital Technology: Email Group

Goal of Political

or Social

Change

+ Digital Activis

m

=Image:worldstart.com

Digital Technology: Email Group

Goal of Political

or Social

Change

+ Digital Activis

m

=Image:worldstart.com, fanhow.com

Digital Technology: Email Group

Goal of Political

or Social

Change

+ Digital Activis

m

=Image:worldstart.com, fanhow.com

Digital Technology: Top Tools

Goal of Political

or Social

Change

+ Digital Activis

m

=

Tool UsesBrand

sTime

Social Network

•interact with supporters

•share short news•first contact

Facebook

1 update / day(1 hour/week)

Blog•interact with

supporters •share longer

analysis•gain influence

Blogger, Wordres

s

4 updates / week

(5 hours/week)

Micro-blog•interact with

supporters•share short news•gain influence

Twitter 5-10 updates /

day(3 hours/week)

Email Group internal coordination

Google, Yahoo

whenever needed

(a few minutes)

SMS inviting people to events

all mobile phones

whenever needed

(1 minute)

supporterSMS

supporter

supporter

supporter

supporter SMSSMSSMSSMS

supporter

SMS

Digital Technology: SMS Invitations

Goal of Political

or Social

Change

+ Digital Activis

m

organizer

supporter

supporter

SMSSMSsupporter

Digital Technology: Top Tools

Goal of Political

or Social

Change

+ Digital Activis

m

=

Tool UsesBrand

sTime

Social Network

•interact with supporters

•share short news•first contact

Facebook

1 update / day(1 hour/week)

Blog•interact with

supporters •share longer

analysis•gain influence

Blogger, Wordres

s

4 updates / week

(5 hours/week)

Micro-blog•interact with

supporters•share short news•gain influence

Twitter 5-10 updates /

day(3 hours/week)

Email Group internal coordination

Google, Yahoo

whenever needed

(a few minutes)

SMS inviting people to events

all mobile phones

whenever needed

(1 minute)

Video getting attention with emotion

YouTube, Vimeo

whenever needed

(several days)

Digital Technology: Video

Goal of Political

or Social

Change

+ Digital Activis

m

=

•Short (3 minutes max)

•Emotion (anger, inspiration,

humor)

•Explain your cause (text or

voice)

•Make a call to action

•Fouad: http://www.youtube.com/watch?v=XH7sflcUGj8&feature=player_embedded •Obama: http://www.youtube.com/watch?v=EcRA2AZsR2Q