Post on 17-May-2015
Ideation
BEFORE YOU START
Define your focus area based on customer needs,
behaviours, driving forces or expectations.
Which methods are you familiar with?
REMEMBER THE FUTURE VISUAL CONFETTI
NEGATIVE BRAINSTORMING
BUGLISTING
6 THINKING HATS
WORD ASSOCIATION
THE RELAY IDEATION TECHNIQUE
WHAT WOULD JESUS DO? BODYSTORMING
EVERYTHING IS POSSIBLE
LIMIT YOURSELF 6-3-5
ROLE PLAYING
BRAINWRITING
BRAINSTORMING
8 IDEAS, 8 PERSPECTIVES
GREEN FILTER
TOP OF MIND
REMEMBER THE FUTURE VISUAL CONFETTI
NEGATIVE BRAINSTORMING
BUGLISTING
6 THINKING HATS
WORD ASSOCIATION
THE RELAY IDEATION TECHNIQUE
WHAT WOULD JESUS DO? BODYSTORMING
EVERYTHING IS POSSIBLE
LIMIT YOURSELF 6-3-5
ROLE PLAYING
BRAINWRITING
BRAINSTORMING
8 IDEAS, 8 PERSPECTIVES
GREEN FILTER
TOP OF MIND
1. WORD ASSOCIATION 2. BRAINSTORMING 3. NEGATIVE BRAINSTORMING 4. TOP OF MIND 5. GREEN FILTER 6. THE RELAY IDEATION TECHNIQUE
(KEEP UP THE PACE)
(MOVE FORWARD)
(RELEVANCE)
(DIVERSITY)
(FLIP MINDSET)
EXAMPLES
(SUSTAINABILITY)
Allow:
DO’S & DON’TS DURING IDEATION
• DEVELOPING OTHERS IDEAS – No idea is personal. Share ideas.
• PRODUCE A LOT OF IDEAS! – During ideation quantity equals quality.
• DOCUMENT/VISUALIZE ALL YOUR IDEAS – Make sure that you always have access to paper, post-its and pencils in order to ”capture” all your ideas.
• BASE IDEAS ON REAL USER NEEDS! • SHOOT!
– Be spontaneous, impulsive and speak before you think!
Avoid:
DO’S & DON’TS DURING IDEATION
• CRITIZING AND EVALUATING – Do not say ”No…” or ”But…”, instead say ”Yes and…”
• AN ONE-PERSON SHOW • WAITING FOR YOUR TURN
– Do not raise your arm and wait for your turn, make sure your ideas get out there!
• ANALYZING AND INTELLECTUALIZING – In this early stage of the process any ideas are possible.
–––––––––––––––––––––––––––––––––––––––– 1. WORD ASSOCIATION
2. BRAINSTORMING
3. TOP OF MIND
–––––––––––––––––––––––––– 4. MAP THE IDEAS TO YOUR INSIGHTS
5. CALIBRATE,
DEFINE ––––––––––––
SELECTION
AGREE ON EVALUATION CRITERIAS BASED ON YOUR INITIAL FOCUS AREA Examples: • Possibility to realize • Innovative • Resource efficiency • Profitable • Customer relevance • Customer experience
VISUALIZE THE IDEAS
Triggers
WHY TRIGGERS
Use visual materials both to trigger a conversation
and to test your ideas.
Simple Quick Dirty
What if ...?
• IDENTIFY NEW CUSTOMER INSIGHTS Behaviours Needs Driving forces Knowledge Expectations Dreams
• EVALUATE YOUR IDEA
DURING CONVERSATION
Listen Understand Encourage storytelling
Why?
Why?
Why?
Why?
Why?
& Why?
Why?
Try, try, try! Do, do, do!
Involve!
Good luck!
Have fun!