Ideation Presentation

18
Retail Ideation Meeting

description

2008/2009 Retail Ideation Rsolutions

Transcript of Ideation Presentation

Page 1: Ideation Presentation

Retail Ideation Meeting

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R solutions Thi ki I id h Ci lThinking Inside the CircleManufacturers and virtual manufacturers are continually faced with many business challenges such as:

D l i d ti ithi POG• Developing and executing within a POG• Extending products across brands and channels• Repositioning and refreshing a brand to align with target end users• Exploring and entering into new distribution channels• Designing & Developing retailer-specific POP, Packaging &

Merchandising

These are just a few business challenges that R solutions tackles every day. The key to our success is our keen ability to interact within the constantly changing business world.

R solutions stays current with the new trends and the many technologies now available in the market place. We recognize how retailers are constantly altering the dynamics of the manufacturer and consumer relationships.

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Display Execution Ratings

Key Area of Response

Key Marketing Executives rated retailer on their ability to execute

ff ti leffectively.

Wal-Mart, Lowe’s, Costco, Target and Meijer scored above Fairand Meijer scored above Fair execution, while The Home Depot scored below in display programs.

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Importance of Retail Amenities

K RKey Responses

What are consumers looking for in the retail shopping environment?the retail shopping environment?

Knowledgeable, high-quality store employeesstore employees

– 65% list as Must Have

Well-organized productWell organized product presentation

– 62% list as Must Have

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Knowledge – Store Associate

Dearborn Brass Apron Card

Superior Tool Tear pad

Clients Served

Educate the store associatesEducate the store associates on product usage.

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Knowledge –gEnd Consumer & Store Associate

Switch on the Savings

Consumer education/awareness program p g

Performed in-store by THD associates AND TCP staff

Educated regarding CFLs and their environmental impact p

Included giveaways and demonstrations

The program fit into (1) THD’s desire to educate consumers & store associates regarding their products and (2) the environmentally-friendly trend in THD

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Organized Product Presentation

Oatey In-bay Plan-o-gram

Header

Fli b kFlipbook

Other Clients Served:

Tear padPackaging Labels

Other Clients Served:

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Budget Allocation by Tactic for 2008

Key Responses

Consumer Product Manufacturers looking ahead…

Packaging Design60.7% responded more emphasis

on Packing

P-O-P Displays54% responded more emphasis on

DisplaysDisplays

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Packaging Design

MacTac (Bemis Corporation) Counter Top Display ( p )

engaged R solutions to create and build brand awareness around their new product UGLU.

Display

p

Elements included:Packaging/DesignDIY R ll/Cli i kDIY Roll/Clip strip packageSell SheetsQVC packsPress KitPress KitWeb site developmentCostco DisplayCounter Top DisplayCounter Top Display

Costco Display

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P-O-P Display

Hydro-Industries needed to

hconvey the products uses and applications, and capture consumer attention on the shelf.

Outlets include:Lowe’sThe Home

DepotDepotWal-Mart

Costco Display

Before & After

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Awareness

Key Response

Consumers were asked about signs and displays in retail atmosphere

End of Aisle AwarenessCapture the end users

attentionattentionBroadcasts branding

opportunity

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Promotional Events

Key Responses

Consumers respond to Marketing Events…

Perception of Free is Good!

TCP/THD “Change a light, g g ,Change the World” example

Sherwin Williams and Co-op stores

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Free Sample

TCP “Change a Light” Pledge

Arranged promotional partnerships for program

Gave away 1 million bulbsManaged all design elements,

legal, awarding and prize fulfillment Received a response of 16,000

pledges on line and receivedpledges on-line and received several thousand more by mail. Overall, the program received more than 25,000 pledgesp g

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Sherwin Williams - Co-Ops

At the 2007 Spring Market Tradeshows, Sherwin Williams Co-ops offered custom-fitted

l h h h dsunglasses to those that purchased an assortment. Each buyer was able to choose from a selection of Maui Jim sunglasses and have them custom fitted by an on-site Maui Jim representative.

ACE sold an additional 200 pallets of product!pallets of product!

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Two-Step Distributors

Cruise In Style Sales-driving program for TCP's

Commercial & Instit tional (C&I)Commercial & Institutional (C&I) distribution

TCP offered three different sized gondolas stocked with product for a special price/package Measured 1special price/package. Measured 1 million dollars of increased top line sales

Every time a distributor purchased a display they werepurchased a display, they were entered into a sweepstakes. Every time they ordered $500 of restocking product, they received an additional entry

Three Sweepstakes Winners in each of TCPs 4 regions

Included a rep agency overlay where agents received an entry for

t th i tevery entry their customers received

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New Distribution Channel – Counter Program Direct to Plumbing Contractors

Hansgrohe wanted to expandHansgrohe wanted to expand their market base by making their products easily available to plumbing contractors

R solutions provided a turnkey p ysolution that enabled Hansgrohe to sell over-the-counter directly to plumbing contractors

H h T G !Hansgrohe To Go!

R solutions:•Produced merchandising and

k ti t i l t tmarketing materials to support distributors

•Coordinated fulfillment of h di i l t di tl tmerchandising elements directly to

distributors

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2008 Outlook – Lowe’s

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2008 Outlook – The Home Depot