ICANN Wellington March 2006

Benchmarks and Benchmarking

Presented by Nick Griffin26 March 2006

2 ICANN Wellington March 2006

Benchmarks and Benchmarking

• Motivation for Benchmarking

• What s Benchmarking

• Advantages & Disadvantages

• Types of benchmarking

• Which to use

• Where to from here ?

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Motivation for Benchmarking

• Following on from Vancouver presentation– Measuring & monitoring performance

• Mechanism for continuous improvement

• Benchmark against other organisations

• Put something back into the community

• Cross ccTLD organisation cooperation

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What is Benchmarking

• Our Definition– Benchmarking is the process of identifying,

sharing, and using knowledge and best practices

– Benchmarking is the measurement against defined standards (benchmark)

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Advantages

• Learn from others experience & practices

• Allows examination of present processes

• Aids change & improvement

• Implementation / changes more likely

• Overall industry improvement

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Disadvantages

• What is best for someone else may not suit you

• Poorly defined benchmarks may lead to wasted effort and meaningless results.

• Incorrect comparisons

• Reluctance to share information

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Types of Benchmarking

• Industry Group Measurements– Measurement of various aspects of operation for

comparison

• “Best Practice” studies– Studies and lists of what works best

• Cooperative Benchmarking– Measurement of key production functions, input,

output and outcomes

• Competitive Benchmarking– Study & measurement of a competitor

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Industry Group Measurements

• Measurement of various aspects of operation for comparison

• Defined criteria

• Statistical data

• Enables easy analysis

• Ability to monitor changes

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“Best Practice” studies

• Studies and lists of what works best

• Useful to benchmarking research

• They are published books / studies

• They are not "benchmarks" per se

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Cooperative Benchmarking

• Measurement of key production functions– input, – output– outcomes

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Competitive Benchmarking

• Study & measurement of a competitor for the purposes of process or product quality improvement

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Which to use?

• Which would be most applicable to use for ccTLDs?

• What to measure?

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Where to from Here?

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InternetNZ

www.internetnz.net.nz

Office of the DNC

www.dnc.org.nz

.nz Registry Services

www.nzrs.net.nz

ICANN Wellington March 2006

Examples for Benchmarking

Presented by Nick Griffin 26 March 2006

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Examples for Benchmarking

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whois

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DNS

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Domain Names

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Registry Application

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Organisation

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Policy