Post on 18-Feb-2019
IC-7 Social Media For Translators by Catherine Christaki
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IC-7 Social Media For Translators © Lingua Greca Translations
Agenda
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• What is social media? • How I got started • The numerous benefits • Social media profiles • What to share • Follow/Connect tips • Common mistakes
IC-7 Social Media For Translators © Lingua Greca Translations
Definition of social media
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Photo source: http://rebarinteractive.com/clinical-research-social-media/
IC-7 Social Media For Translators © Lingua Greca Translations
today’s most transparent, engaging and interactive form of public relations
Agenda
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• What is social media? • How I got started • The numerous benefits • Social media profiles • What to share • Follow/Connect tips • Common mistakes
IC-7 Social Media For Translators © Lingua Greca Translations
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IC-7 Social Media For Translators © Lingua Greca Translations
Agenda
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@LinguaGreca #ata54
• What is social media? • How I got started • The numerous benefits • Social media profiles • What to share • Follow/Connect tips • Common mistakes
IC-7 Social Media For Translators © Lingua Greca Translations
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@LinguaGreca #ata54
Ph
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.gla
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gen
.co
m/c
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IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #1: Networking
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Ph
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IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #2: Socializing
Allowed guests: Colleagues
& other professionals!
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Ph
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urn
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t-an
d-h
elp
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tip
s/
IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #3: Help 24/7
Questions about Language or translation
Business Apps/Services
Or even
Directions Restaurants
…?
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Ph
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s.o
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IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #4: Language skills
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Ph
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IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #5: Learning
No time for offline learning?
Your social
media friends are there to
help!
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IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #6: Follow events
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Ph
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byt
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you
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rese
nce
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b-p
age
s-fr
om
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/
IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #7: Boost your online presence
Promote your brand but
don’t overdo it.
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Ph
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://w
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IC-7 Social Media For Translators © Lingua Greca Translations
Benefit #8: Marketing
Agenda
Share on Twitter:
@LinguaGreca #ata54
• What is social media? • How I got started • The numerous benefits • Social media profiles • What to share • Follow/Connect tips • Common mistakes
IC-7 Social Media For Translators © Lingua Greca Translations
Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Twitter profile
Handle: Company or
name
Photo: Headshot,
professional
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@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Twitter profile
•Bio •Links: website, blog
•Location (important for
search) •Header &
background photos
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@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Facebook fan page
•Name
•Admin & cover photos
•Short About: what you do, link and/or
phone
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@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Facebook fan page
•Full About: descriptive
keyword-rich
•Vanity URL
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@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Linkedin profile
Ph
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.co
m/2
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07/0
1/9
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s-id
-lik
e-t
o-s
ee-
on
-lin
ked
in/
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IC-7 Social Media For Translators © Lingua Greca Translations
Linkedin profile
Ph
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e: h
ttp
://s
imo
nem
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lum
.co
m/2
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07/0
1/9
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s-id
-lik
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ked
in/
•Vanity URL
•Photo
•Headline
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@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Linkedin profile
Contact info: Email, phone, address
Website, blog, social media
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@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Linkedin profile
Summary is like your cover letter
Conversational
style
Highlight your achievements
Agenda
Share on Twitter:
@LinguaGreca #ata54
• What is social media? • How I got started • The numerous benefits • Social media profiles • What to share • Follow/Connect tips • Common mistakes
IC-7 Social Media For Translators © Lingua Greca Translations
Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
What to share
Ph
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har
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IC-7 Social Media For Translators © Lingua Greca Translations
What to share
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Blog posts News
Questions & polls Resources
Conversations
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IC-7 Social Media For Translators © Lingua Greca Translations
What to share about you
Ph
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Blog posts New website content
Events (hosting/ attending)
Achievements
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IC-7 Social Media For Translators © Lingua Greca Translations
Don’t share
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Game updates Inappropriate photos
Personal info Financial info
What you had for breakfast
Complaints about clients Complaints about colleagues
Agenda
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@LinguaGreca #ata54
• What is social media? • How I got started • The numerous benefits • Social media profiles • What to share • Follow/Connect tips • Common mistakes
IC-7 Social Media For Translators © Lingua Greca Translations
Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
My follow policy
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h-t
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ter-
and
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ked
in/
We know each other We talk the same language
Common Li group(s) Client
Good content Engagement
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IC-7 Social Media For Translators © Lingua Greca Translations
How to find people on Linkedin
‘People you may know’
Friends and mutual connections
Former colleagues
My network map Get your map at http://inmaps.linkedinlabs.com/
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IC-7 Social Media For Translators © Lingua Greca Translations
How to find people on Linkedin
Ph
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m/s
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sch
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din
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abo
ut-
to-p
ut-
job
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ard
s-an
d-r
esu
mes
-ou
t-o
f-b
usi
nes
s/
Groups, like: American Translators Association
Localization Professional
Advanced Search
Industry: Translation, Localization Title: Translator, Interpreter
Location Keywords: English-Greek Subtitler
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IC-7 Social Media For Translators © Lingua Greca Translations
Ph
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Professional contacts
Twitter suggestions
Twitter lists Check out Erik Hansson’s
twitter.com/erik_hansson/lists
How to find people on Twitter
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@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Ph
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e:
htt
p:/
/jo
yofe
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rdp
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pln
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Common hashtags for linguists #xl8 & #t9n for translation #xl8or for translator #L10n for localization #1nt for interpreting #language #g11n for globalization #i18n for internationalization
How to find people on Twitter
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IC-7 Social Media For Translators © Lingua Greca Translations
Ph
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htt
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How to find people on Twitter
Twitter apps Social Bro
FollowerWonk twiends
#FollowFriday or #ff
Agenda
Share on Twitter:
@LinguaGreca #ata54
• What is social media? • How I got started • The numerous benefits • Social media profiles • What to share • Follow/Connect tips • Common mistakes
IC-7 Social Media For Translators © Lingua Greca Translations
Share on Twitter:
@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Ph
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so
urc
e: h
ttp
://e
ssa
alro
c.fi
les.
wo
rdp
ress
.co
m/2
012/
11/u
nlik
e.jp
eg
Don’t do on Facebook
•Too much text •Asking for likes & shares •Auto-publish from Twitter •No engagement •Too many/few posts
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IC-7 Social Media For Translators © Lingua Greca Translations
Ph
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e: h
ttp
://w
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.tu
esd
ayta
ctic
s.co
m/c
oac
hin
g-t
ip-c
om
mo
n-l
inke
din
-mis
take
s/ Don’t do on Linkedin
•Incomplete profile •Not Enough Connections •No or few Groups
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IC-7 Social Media For Translators © Lingua Greca Translations
Ph
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e: h
ttp
://w
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.tu
esd
ayta
ctic
s.co
m/c
oac
hin
g-t
ip-c
om
mo
n-l
inke
din
-mis
take
s/ Don’t do on Linkedin
•Non-customised URL •Profile looks like a resume •Generic invitations
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@LinguaGreca #ata54
IC-7 Social Media For Translators © Lingua Greca Translations
Ph
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w.t
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kes-
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Don’t do on Twitter
•Professional not personal •Personal information •No engagement •Automatic DMs
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IC-7 Social Media For Translators © Lingua Greca Translations
Ph
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Don’t do on Twitter
•RTing is not all about you •Too few/many tweets •Hashtag galore •Tweets starting with @name @name[text] > visible to users who follow both you and @name VS. -@name[text] > visible to all users
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IC-7 Social Media For Translators © Lingua Greca Translations
Ph
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e:
htt
p:/
/ww
w.t
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Don’t do on Twitter
•Spread them out •Protected tweets •Too much self-promotion
When it comes to social media, the selfish shall be punished but the generous shall be rewarded.
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Ph
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com
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IC-7 Social Media For Translators © Lingua Greca Translations
Twitter schedule
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Ph
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htt
p:/
/ww
w.p
ard
ot.
com
/in
fogr
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ia-3
0-m
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tes-
day
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fogr
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IC-7 Social Media For Translators © Lingua Greca Translations
Facebook schedule
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Ph
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e:
htt
p:/
/ww
w.p
ard
ot.
com
/in
fogr
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ia-3
0-m
inu
tes-
day
-in
fogr
aph
ic/
IC-7 Social Media For Translators © Lingua Greca Translations
Linkedin schedule
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Ph
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e:
htt
p:/
/mar
keti
ngy
ou
rvac
atio
nre
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l.co
m/s
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al-m
edia
-sch
edu
le-r
enta
l-o
wn
ers/
IC-7 Social Media For Translators © Lingua Greca Translations
SOC
IAL
MED
IA S
CH
EDU
LE
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a/
IC-7 Social Media For Translators © Lingua Greca Translations
There are no sure recipes for success. It’s up to you to find the way to make it fun and rewarding for your business.
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Thank you for attending
Catherine Christaki Site: www.linguagreca.com Adventures in Freelance Translation www.linguagreca.com/blog @LinguaGreca Lingua Greca Translations Catherine Christaki
IC-7 Social Media For Translators © Lingua Greca Translations