c.svensson@cgi.com, @connysvensson

Conny Svensson Managing Architect and Strategist Mobility

iBeacons - new opportunities

“We believe that mobility is a basic human right that can revolutionize processes and deliver

exceptional user value in a new way that hasn’t been possible before”

Regular GPS positioning drawbacks — Battery usage, only outdoor, not precise

iBeacons are Bluetooth LE transmitters. They are pretty dumb and only emits a unique identification tag. They can be placed both indoor and outdoor.

Distance up to 70m

Many vendors and form factors

Compatible devices will pick up the signal — Bluetooth must be enabled

Three zones: Immediate, Near, Far

Grab your customers at the entrance — Greet them and give them a reason to come in

Mark strategic locations — Put a beacon where you want to interact with your customers or users

Mark strategic locations — Put a beacon where you want to interact with your customers or users

Mark strategic locations — Put a beacon where you want to interact with your customers or users

Mark strategic locations — Put a beacon where you want to interact with your customers or users

Mark strategic locations — Put a beacon where you want to interact with your customers or users

Context driven payments

Apple eats their own dogfood!

Macy’s help their customers in-stores with iBeacons

Major League Baseball uses this in 20 stadiums

“The total value of the global real-time mobile location-based advertising and marketing market will grow from € 1.2 billion in 2013 at an annual growth rate of 54% to € 10.7 billion in 2018. This will then correspond to 38.6% of all mobile advertising and marketing.” - Analyst firm Berg Insight

This is not an new opportunity to spam your customers with things they don’t want! There needs to be a clear user value!

CGI Mobility Framework

Secu

rity

& Po

licie

s

Life

cycl

e M

anag

emen

tLi

fecy

cle

Man

agem

ent

Data & Service Layer

Enterprise Service Bus / Gateway

ERP Storage Cloud

Inno

vatio

n &

Stra

tegy

User & Business ValuesUser

ExperienceStatistics &

AnalysisBusiness Case & Processes

Mobile SolutionsApp & Web

DevelopmentCGI IP

Solutions Test

Mobile Enterprise Application Platform

Mobile InfrastructureDevices & Platforms

Mobile Networks

Mobile Device Management

CGI IP Solutions

Company

Enterprise Systems

Immediate

Near

Far

0.5m

2m

50m

BI Reports

Beacons

Beacon Platform

The user can move between the physical world and the digital world seamlessly

What could we measure in a place like this?

What could we measure in a place like this?

CGI Beacon PlatformMicropositioning and context awareness

c.svensson@cgi.com, @connysvensson