Ian Snead - Online Video Distribution

Post on 11-May-2015

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Transcript of Ian Snead - Online Video Distribution

Ian Snead Director of Business Development

http://vzaar.com

Online Video Distribution

What is your objective?

Off Site Viral Branding

On Site Sales/Conversions

On Site Sales/Conver

sions

How To Get Video on Your Website

OPTION # 1 Use A Free Video Sharing Site

OPTION # 2 Build your own Platform

OPTION # 3 Use an Online Video Platforms

Option # 1FREE VIDEO SHARING SITES• YouTube• Vimeo

OPTION # 1

FREE VIDEO SHARING SITES

• FREE• EASY TO USE• FEATURES

• NO OWNERSHIP• BRNADED PLAYERS• NOT PROFESSIONAL• LIMITS

OPTION # 2

Build it Yourself

• GIVES YOU TOTAL CONTROL• PROFESSIONAL

• REQUIRES IN HOUSE SKILL• NOT EASY TO BUILD• REQUIRES MAINTENANCE• NOT FREE

OPTION # 3

Online Video Platforms

• GIVES YOU TOTAL CONTROL• PROFESSIONAL • NO IN HOUSE SKILL REQURED• FEATURES• MONEYTISATION

• NOT FREE

Video Search Engine Optimization

Blended Search

Video Site Maps

Blended Search

Video Site Maps: an extension of the Sitemap Protocol that helps provide Google with more information about your video content.

You can add, for each video, duration, title and keyword rich description to help drive traffic to your video and also help Google properly index it.

Good Resource: Google Webmaster Tools

Video Site Maps

Using YouTube To Grow Brand

"If you just upload to YouTube, it's like dropping a grain of sand on the beach”

Off Site Viral Branding

Online Video Distribution

Online Video bridges the gap between the

traditional retail touch and feel experience and

the online buying experience.

the end..