Ian Snead - Online Video Distribution
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Transcript of Ian Snead - Online Video Distribution
Ian Snead Director of Business Development
http://vzaar.com
Online Video Distribution
What is your objective?
Off Site Viral Branding
On Site Sales/Conversions
On Site Sales/Conver
sions
How To Get Video on Your Website
OPTION # 1 Use A Free Video Sharing Site
OPTION # 2 Build your own Platform
OPTION # 3 Use an Online Video Platforms
Option # 1FREE VIDEO SHARING SITES• YouTube• Vimeo
OPTION # 1
FREE VIDEO SHARING SITES
• FREE• EASY TO USE• FEATURES
• NO OWNERSHIP• BRNADED PLAYERS• NOT PROFESSIONAL• LIMITS
OPTION # 2
Build it Yourself
• GIVES YOU TOTAL CONTROL• PROFESSIONAL
• REQUIRES IN HOUSE SKILL• NOT EASY TO BUILD• REQUIRES MAINTENANCE• NOT FREE
OPTION # 3
Online Video Platforms
• GIVES YOU TOTAL CONTROL• PROFESSIONAL • NO IN HOUSE SKILL REQURED• FEATURES• MONEYTISATION
• NOT FREE
Video Search Engine Optimization
Blended Search
Video Site Maps
Blended Search
Video Site Maps: an extension of the Sitemap Protocol that helps provide Google with more information about your video content.
You can add, for each video, duration, title and keyword rich description to help drive traffic to your video and also help Google properly index it.
Good Resource: Google Webmaster Tools
Video Site Maps
Using YouTube To Grow Brand
"If you just upload to YouTube, it's like dropping a grain of sand on the beach”
Off Site Viral Branding
Online Video Distribution
Online Video bridges the gap between the
traditional retail touch and feel experience and
the online buying experience.
the end..