Post on 13-Apr-2017
Human Centric Innovation and Digitalization
Glen KoskelaCTO Nordic, Fujitsu Fellow
Fujitsu DayGöteborg
October 8th 2015
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A Hyperconnected World
People, things, information, processes are increasingly connected to networks, creating new value and giving big impact to the future
People – Process – Things – Context
Every industry is being transformed, out of both opportunity and necessity
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All things operational - focusing on accounting, finance, cost management, supply chain management, automation, key account management,…
Constant improvements in “the numbers” is necessary. But none of this matters when markets shift.
Operational excellence is insufficient
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Digital economy shifts the entire market rather than merely optimizes existing
“It’s very hard to know when exactly the disruption will become so big that you actually don’t even survive without being part of that disruption.”- Pekka Lundmark, President & CEO, Konecranes Plc, Finland
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Disruption to previously successful business model
Physical value chain Digital value chain Human value chain
Global suppliers & customers
Specialization of knowledge work
New corporate structures &
communities
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Products = delivery mechanisms for services
Source: How Smart, Connected Products Are Transforming Competition, Harward Business Review, by Michael E. Porter and James E. Heppelmann, November 2014
… increasingly it has become a
network of products and services…
…in which material products are
combined with digital services.
A business is no longer just
production of goods and services…
Value is created in the service system,
what the system can do, not in the
basic cost of the individual elements.
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Successful digital
transformation is important to
avoid waking up one morning
and having been ‘ubered’.
Posi
tion
in t
he
valu
e ch
ain
Digital transformation. What is at stake?
Share of the value chain
Increasing digital value contribution
New digital
customer
interfaces
Your company
today
€€ € €€
Missing out if ‘ubered’ = lost value added
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Car industry in the process of transformation
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Control of the digital communications interface to the driver and vehicle owner
Ownership of the data generated in and in relation to the vehicle usage
Individual mobility and car purchasing behavior
IP of the software established in vehicles
Effective protection against cyber-attacks
Digitization of logistics across the industry
Fourth-party logistics providers control of the customer interface
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People – Process – Things – Context
In the usual vision of IT systems, the physical world is observed and represented in the information world.
Both are strongly related to human agents.
What can a parking space tell you?
By merging physical world and information world, IoT changes the role and position of human agents
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Digitization provides ways to increase value
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Digital dataPutting other market players at a disadvantage.
AutomationOccupying checkpoints that allow to control key links in
the value chain.
Network connectivityBringing light into the black
box segments of value creation to improve process
efficiency.
Customer experienceObtaining superior data resources that lets to develop standards and value-added services and dependencies.
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A chance to have a place in market in the future
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Resolving complex societal challenges
Technological potential guided towards sustainability worldwide.Aligning our business activities to the goal of achieving common good
is not just our aim but our obligation.
Social infrastructure innovation Life innovation
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Human Centric Innovation across society
Wellbeing of People Stress-free Mobility Safer Food
Sustainable Energy Education for All People Better Environment
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Wellbeing of people
Collaborative research aiming at extending healthy life expectancy• Supercomputer• Heart simulator• Connected health• Medical big data Pharma-
ceutical
Research Institutes
AgedCare
HospitalsClinics
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Simulating life-saving heart surgeries
The precise alignment of heart muscle fibers vary from patient to patient. Precise simulation of the movement of 640,000 heart muscle cells to understand the exact extensions and contractions of the muscles.
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Urban mobility
Centre of Excellence and cross-industry
partnerships• Hydrogen station data management• Toll road management• Spatiowl location data cloud service• Vehicle digitalization
Insurance
Information Energy
Transport,Logistics
AutoIndustry
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Floodline Warnings Direct
Climate change will increase the risk of flooding in the UK by 20 times
National flood warning system delivers timely warnings, using multiple communications channels, to the public, professional partners, including the emergency services and local councils, and the media
To predict and warn of the risk of flooding from rivers and seas in England and Wales
Advanced mapping and location information to accurately identify people at risk
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Safer food
• Fujitsu’s in-house vegetable farms• Community ecosystems for farmers• Akisai agriculture cloud service
Food industry
Agri FarmsHome
Appliance
RetailsLogistics
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Vegetable Factory (Japan)
Offering safe / long life vegetables and sustainable mass production
Fully controlled environmental conditions and watering systems within the factory
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Healthcare
EnvironmentEnergy
Transportation
Governmentservices
Economy
Food
Public securityLiving
Human Centric Intelligent Society