Hugging the Angry MobA Radically Positive Approach to Public Engagement

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

62% Canadian business

51% Canadian gov’t

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

Angry MobOthers

Government’sAngry Mob 49%

Business’sAngry Mob 38%

Angry MobOthers

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

Fear=Anger. Anger=Fear

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

takes years to build,seconds to break

and forever to repair.

TRUST

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

R RelevantE EngagingS SincereP PreparedE ExpertC CollaborativeT Transparent

RESPECT turns “Us vs. Them” into WE

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

Have you been part of a project or issue that failed to engage with RESPECT?

How did the absence of RESPECT impact the situation?

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

Engage with RESPECT

Clarify Purpose Plan Process

Communicate Promote Share Follow up

Connect Engage Inform Inspire

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

SHARE with RESPECT Values for Positive Engagement

Engage with RESPECTSHARE your concerns

RelevantEngagingSincerePreparedExpertCollaborativeTransparent

Solutions-oriented

Helpful discussion

Accurate information

Respectful dialogue

Engaged Listening

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

1. Think like a member of the public

2. Invite everyone to the table and earn their trust

3. Be real. Be honest. Be vulnerable.

4. Share and relate

5. Respect their time and concerns

6. Invite community members to lead engagement programs

7. Not all great ideas cost $$$$$

8. Embrace community knowledge

9. Know the issue – past & present

10.Ask for and answer all questions

20 Tips for Engaging with RESPECT11. Don’t fear your own information

12. Engage through celebration

13. Express gratitude

14. Maintain your integrity – always

15. Ask your community to be advocates and ambassadors

16. Ask the community to help make your project better

17. Meet with your adversaries

18. Work grassroots up & leadership down

19. Be the most positive person in the room

20. Follow up and follow through

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

RESPECT – the antidote to:

NIMBYs Not In My BackYard

NIABYs Nothing In Anyone’s BackYard

BANANAs Build Absolutely Nothing Anywhere Near Anywhere

CAVERs Citizens Against Virtually Everything

NOPEs Not On Planet Earth

RESPECT addresses:

FOMO Fear of Missing Out

WIIFM What’s In It For Me

DUDEs Developers Under Delusions of Entitlement

And results in:

YIMBYs Yes! In My BackYard

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

Trust

Collaboration

Collective success

Co-creation and innovation

Positive thinking and better solutions

Enhanced relationships and reputation

Engaging with RESPECT results in

Leveraging the Power of Community

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

Engage with RESPECTWhere will you apply the RESPECT approach to a current issue, project or stakeholder group to improve the relationship or outcome?

Exchange your idea and email address and share outcomes in a week.

R RelevantE EngagingS SincereP PreparedE ExpertC CollaborativeT Transparent

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

Stay Engaged with tools and resources

www.maureendouglas.com

@mo_mobilize

mo@maureendouglas.com

ca.linkedin.com/in/modouglas/

© 2014 Mobilize Strategies Inc. May not be reproduced without permission.

If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.

Coming together is a beginning; keeping together is progress; working together is success.

~ Henry Ford