Post on 23-Jun-2015
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©2013 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks ofExperian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners.No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian.
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EXPÉRIENCE CLIENT & STRATÉGIE CROSS-CANAL :
LES 5 CLÉS DE LA RÉUSSITE !
Jacinthe StefanovicResponsable Intégration
Stéphane BaranzelliDirecteur Général
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Quelle est l’activité de
FRANCE BILLET et quel est
votre rôle au sein de
l’organisation ?
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A travers quels canaux
interagissez-vous avec vos
clients et prospects ?
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A quel moment France Billet
s’est intéressée au marketing
cross-canal ? Et quel en a été
l’élément déclencheur ?
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L’organisation en silos est
l’obstacle le plus souvent
rencontré par les marketers sur le
chemin du cross-canal. Comment
avez-vous géré cet enjeu de
transformation au sein de France
Billet ?
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Comment gérez-vous la
problématique de la
connaissance client chez
France Billet ?
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Quand et pourquoi avez-vous
décidé de faire évoluer votre
solution marketing vers le
cross-canal ?
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Quelles sont selon vous les 5
étapes clés pour penser sa
stratégie cross-canal à long
terme ?
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Merci