[HUBFORUM Paris] ASOS : A case study in harnessing Advocacy - Hannah Craik
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A case study in harnessing advocacy: Access All ASOS (Or; How to make friends and influence people)
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Mercredi 8 et jeudi 9 octobre se tenait la 5ème édition du HUBFORUM. Un rendez-vous annuel pour networking, mais aussi pour faire un état des lieux des meilleurs pratiques digitales de l’années pour tirer vers le haut son business. Cette année le sujet était « Connect, Transform or Die ». Pour revivre le HUBFORUM Paris 2014, l’équipe du HUB Institute vous invite à retrouver les meilleurs moments à travers les présentations et dans le replay : http://www.hubinstitute.com/replay-integral-du-hubforum-paris-2014/
Transcript of [HUBFORUM Paris] ASOS : A case study in harnessing Advocacy - Hannah Craik
![Page 1: [HUBFORUM Paris] ASOS : A case study in harnessing Advocacy - Hannah Craik](https://reader033.fdocuments.us/reader033/viewer/2022042715/55900df31a28abca3d8b4758/html5/thumbnails/1.jpg)
A case study in harnessing advocacy:Access All ASOS
(Or; How to make friends and influence people)
![Page 2: [HUBFORUM Paris] ASOS : A case study in harnessing Advocacy - Hannah Craik](https://reader033.fdocuments.us/reader033/viewer/2022042715/55900df31a28abca3d8b4758/html5/thumbnails/2.jpg)
92%of people rely on recommendations from people they know over any other source
(Neilsen Consumer Trust Study, June 2012)
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We have 8,000,000 customers. Each with an average of 338 friends, 208 followers and 843
followers.
![Page 4: [HUBFORUM Paris] ASOS : A case study in harnessing Advocacy - Hannah Craik](https://reader033.fdocuments.us/reader033/viewer/2022042715/55900df31a28abca3d8b4758/html5/thumbnails/4.jpg)
1,200 Insiders in the UK programme
3,000in the UK and
10,000 globally
Ambitions to have
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Number of members +54% on target
Earned media -16% on target
Traffic to ASOS.com +26% on target
12,000,000Reaching in excess of
(Traackr, February 2014)
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45%Unprompted mentions of ASOS amongst Insiders increased
(Traackr, February 2014)
- all positive.
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