Post on 12-Jul-2015
@polledemaagt for #HRSMD
Is it really social media?
Polle de Maagt (@polledemaagt) for #HRSMD
I’m in love with Gent and my two ladies.
Polle de Maagt (@polledemaagt) for #HRSMD
1982 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Moved to Amsterdam
Moved to Ghent
Got married to Marieke
Quit school
Born in Tilburg (NL)
as Polle de Maagt
Strategic Planner at Boondoggle
Marketing Consultant at InSites ConsultingTrendwatcher
at Trendwolves
Prime Minister at Ministry of
World Domination
Social media consultant (yeah, don’t we all ...)
Freelance webdesigner (yeah, didn’t we all ... )
Multimedia / 3D Design at College of Multimedia
Communications at Fontys University
Eindhoven
Communications at Tilburg University
First Marathon (NYC 2005)
My background.
Polle de Maagt (@polledemaagt) for #HRSMD
This presentation represents my personal view, not necessarily that of my employers :)
Polle de Maagt (@polledemaagt) for #HRSMD
Are we ready for HR and social?
Polle de Maagt (@polledemaagt) for #HRSMD
Out of a job? Be a social media expert.
Polle de Maagt (@polledemaagt) for #HRSMD
Polle de Maagt (@polledemaagt) for #HRSMD
*More with Stephanie Raets later this afternoon.
Employees.
Polle de Maagt (@polledemaagt) for #HRSMD
Companies.
Ah yes, there are some cool things we can do.
Polle de Maagt (@polledemaagt) for #HRSMD
Polle de Maagt (@polledemaagt) for #HRSMD
My physician in Gent, Karim de Boever, uses both Twitter and Instagram. He ‘likes’ healthy food of his clients on Instagram and doesn’t react on not-so-healthy food. Nudging people to live healthier.
Social media for physicians.
Polle de Maagt (@polledemaagt) for #HRSMD
*More with Joke Renneboog later this afternoon.
Out of office?Polle de Maagt (@polledemaagt) for #HRSMD
Polle de Maagt (@polledemaagt) for #HRSMD
Zappos does an amazing job in making technology invisible and really understanding consumers.
Autorespons.
It isn’t a social media challenge. It isn’t a technological challenge.
It ’s a culture challenge.
Polle de Maagt (@polledemaagt) for #HRSMD
Social media. Social business.
Human.
Polle de Maagt (@polledemaagt) for #HRSMD
Polle de Maagt (@polledemaagt) for #HRSMD
Travel agency of the year (NL) three times in a row *Not this year because they decided others deserved a shot.
Polle de Maagt (@polledemaagt) for #HRSMD
*More with Ricardo Risamasu later this afternoon.
Polle de Maagt (@polledemaagt) for #HRSMD
Marissa Mayer.Yahoo
Pete Cashmore.Mashable.
Polle de Maagt (@polledemaagt) for #HRSMD
Social media is not the solution.
Polle de Maagt (@polledemaagt) for #HRSMD
HR is under pressure. Most of HR isn’t HR.
Polle de Maagt (@polledemaagt) for #HRSMD
How to change a company?
Polle de Maagt (@polledemaagt) for #HRSMD
Polle de Maagt (@polledemaagt) for #HRSMD
Polle de Maagt (@polledemaagt) for #HRSMD
• Eindbaas. • Directeur tevreden klanten. • Mondhoekmarketeer. • Pietermanager.
Polle de Maagt (@polledemaagt) for #HRSMDPolle de Maagt (@polledemaagt) for #HRSMD
Cijfern*uker. Innovatie-fetisjist. Aandachtsh*er.
Een. Twee. Drie.
Polle de Maagt (@polledemaagt) for #HRSMD
Strategie 5-slider. Goesting-gevend presentatie-
discours.
Rapportage-pr0n. Commerce (of een andere key KPI).
Reeks van kleine experimenten (meer later).
Een. Twee. Drie. Vier. Vijf.
Polle de Maagt (@polledemaagt) for #HRSMD
Kleine experimenten.
Intrinsiek.
Verandering. Leren.
Polle de Maagt (@polledemaagt) for #HRSMD
HR is under pressure. Most of HR isn’t HR.
Polle de Maagt (@polledemaagt) for #HRSMD
It isn’t a social media challenge. It isn’t a technological challenge.
It ’s a culture challenge.
Polle de Maagt (@polledemaagt) for #HRSMD
!
!
@polledemaagt polle@polledemaagt.com
Polle de Maagt (@polledemaagt) for #HRSMD
Thank you.