HRSMD Polle de Maagt

@polledemaagt for #HRSMD

Is it really social media?

Polle de Maagt (@polledemaagt) for #HRSMD

I’m in love with Gent and my two ladies.


1982 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Moved to Amsterdam

Moved to Ghent

Got married to Marieke

Quit school

Born in Tilburg (NL)

as Polle de Maagt

Strategic Planner at Boondoggle

Marketing Consultant at InSites ConsultingTrendwatcher

at Trendwolves

Prime Minister at Ministry of

World Domination

Social media consultant (yeah, don’t we all ...)

Freelance webdesigner (yeah, didn’t we all ... )

Multimedia / 3D Design at College of Multimedia

Communications at Fontys University

Eindhoven

Communications at Tilburg University

First Marathon (NYC 2005)

My background.


This presentation represents my personal view, not necessarily that of my employers :)


Are we ready for HR and social?


Out of a job? Be a social media expert.



*More with Stephanie Raets later this afternoon.

Employees.


Companies.

Ah yes, there are some cool things we can do.



My physician in Gent, Karim de Boever, uses both Twitter and Instagram. He ‘likes’ healthy food of his clients on Instagram and doesn’t react on not-so-healthy food. Nudging people to live healthier.

Social media for physicians.


*More with Joke Renneboog later this afternoon.

Out of office?Polle de Maagt (@polledemaagt) for #HRSMD


Zappos does an amazing job in making technology invisible and really understanding consumers.

Autorespons.

It isn’t a social media challenge. It isn’t a technological challenge.

It ’s a culture challenge.


Social media. Social business.

Human.



Travel agency of the year (NL) three times in a row *Not this year because they decided others deserved a shot.


*More with Ricardo Risamasu later this afternoon.


Marissa Mayer.Yahoo

Pete Cashmore.Mashable.


Social media is not the solution.


HR is under pressure. Most of HR isn’t HR.


How to change a company?



• Eindbaas. • Directeur tevreden klanten. • Mondhoekmarketeer. • Pietermanager.

Polle de Maagt (@polledemaagt) for #HRSMDPolle de Maagt (@polledemaagt) for #HRSMD

Cijfern*uker. Innovatie-fetisjist. Aandachtsh*er.

Een. Twee. Drie.


Strategie 5-slider. Goesting-gevend presentatie-

discours.

Rapportage-pr0n. Commerce (of een andere key KPI).

Reeks van kleine experimenten (meer later).

Een. Twee. Drie. Vier. Vijf.


Kleine experimenten.

Intrinsiek.

Verandering. Leren.


HR is under pressure. Most of HR isn’t HR.


It isn’t a social media challenge. It isn’t a technological challenge.

It ’s a culture challenge.


!

!

@polledemaagt [email protected]


Thank you.

HRSMD Polle de Maagt

Social Media

Transcript of HRSMD Polle de Maagt