Hrabren SuknaicRegional Manager Adriatics, Bulgaria,Romania

the evolutionof digital advertising

43%EU population use the

Internet almost every day

48%EU households have broadband

>1.6 billionpeople online worldwide

WHEREARE WE HEADING

Shift to Internet distribution

Global unique users on YouTubeSource: Nielsen Net Ratings

330 Million

New content uploaded on YouTube

20 hours/min

1,200 TV stations/day

UK homes using online catch-up TVSource: OFCOM

23% of internet homes

UK internet users using BBC iPlayerSource: OFCOM

15%

Example: TV – Some Figures

Mobile media comes of age

Number of Mobile Apps available

>65,000 in iTunes

>50,000 from GetJar

Number of Mobile Apps downloaded

>1.5 bn from iTunes

>0.5 bn from GetJar

Smartphones sold worldwide in 1H09Source: Gartner

77 million

Worldwide mobile internet usersSource:Juniper

~15% mobile users

Some Figures

Shared Viewing Conversation

Content Shaping

Media gets personal

Once upon a time

Opening up of the content supply chain

THREE REQUIREMENTS FOR

SUCCESSFULMARKETING

Authentically integrated

Fuelled by Creativity

Data-driven

YouTube Insights

"A great wind is blowing and that gives you either imagination

or a headache"Catherine the Great