Hrabren Suknaic The Evolution Of Digital Space
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Transcript of Hrabren Suknaic The Evolution Of Digital Space
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Hrabren SuknaicRegional Manager Adriatics, Bulgaria,Romania
the evolutionof digital advertising
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43%EU population use the
Internet almost every day
48%EU households have broadband
>1.6 billionpeople online worldwide
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WHEREARE WE HEADING
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Shift to Internet distribution
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Global unique users on YouTubeSource: Nielsen Net Ratings
330 Million
New content uploaded on YouTube
20 hours/min
1,200 TV stations/day
UK homes using online catch-up TVSource: OFCOM
23% of internet homes
UK internet users using BBC iPlayerSource: OFCOM
15%
Example: TV – Some Figures
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Mobile media comes of age
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Number of Mobile Apps available
>65,000 in iTunes
>50,000 from GetJar
Number of Mobile Apps downloaded
>1.5 bn from iTunes
>0.5 bn from GetJar
Smartphones sold worldwide in 1H09Source: Gartner
77 million
Worldwide mobile internet usersSource:Juniper
~15% mobile users
Some Figures
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Shared Viewing Conversation
Content Shaping
Media gets personal
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Once upon a time
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Opening up of the content supply chain
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THREE REQUIREMENTS FOR
SUCCESSFULMARKETING
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Authentically integrated
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Fuelled by Creativity
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Data-driven
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YouTube Insights
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"A great wind is blowing and that gives you either imagination
or a headache"Catherine the Great