Post on 15-Apr-2017
A NEW MAIN EVENT
EACH NIGHT.On Royal Caribbean’s ships, the grand main dining room has
always given guests something special. Something to savor.
And now, each night, it’s something incredibly diff erent than
the last. Quantum Class’ Dynamic Dining reimagines the
traditional main dining room as five complimentary main
restaurants, each designed to immerse you in new tastes,
sights and settings. Each distinctively diff erent, but united
by the common threads of quality ingredients, immaculate
attention to detail, and unparalleled service.
On the Quantum Class, you’ll dine like you’re on a whirlwind
tour of the world’s best culinary destinations — but never leave
Destination WOW.
Learn more at RoyalCaribbean.com/DynamicDining
INDIAN PUDDING WITH PISTACHIO AND ROSE INFUSIONS
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DYNAMIC DINING CAMPAIGNPRINT EXECUTIONS
Categories: Travel, Consumer
Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations, and partnerships with notable celebrity chefs, in a series of ads and brochures focusing on this new, elevated dining experience. This campaign included a print ad, insert booklet, and event activation at Food & Wine’s Classic at Aspen, the premiere annual event for food enthusiasts and infl uencers.
Culinary Guide
WHERE STYLE AND SUBSTANCEMEET FOR AN IRRESISTABLE RESULT.The height of contemporary cuisine is realized at Chic, where the freshest ingredients of the wild are evolved for a modern palate. Proteins that pack a punch — beef ribeye, lamb chops, Mediterranean sea bass — are treated to the delicate drizzle of sauces made from scratch. Salt is sea salt. Cream is crème. And truffl es mingle with champagne for a butter sauce that surpasses all expectation. From poached to grilled, mocha to mint-crusted, Chic takes you on a modern exploratory of new tastes, in a sophisticated space.
PLUM CREPE MILLEFEUILLE WITH LEMON CRÈME AND BASIL CRYSTALS
APPETIZERS New Style Caesar SaladGrilled Romaine, Pulled Brioche Croutonsand Creamy Caesar
Grilled Catalan Shrimp Sopressatta, Pickled Peppers, Cilantro EmulsionFresh Mozzarella and Beet Salad Shaved Beets, Fennel, Mozzarella CheeseBeef Carpaccio Crispy Sourdough Bread andHorseradish Crème Fraiche
Baby Lettuce Salad Goat Cheese and Truffl e Honey VinaigrettePastrami Cured Salmon Pommery Mustard, Caper Cream and Bagel ChipsJumbo Lump Crab Cakes Cayenne Remoulade Sauce
Plum Tomato TartareRed Onion, Green Beans, Herb Oils and Sea Salt
ENTREES
Potato Crusted Icelandic CodBaby Carrots, Green Peas, Truffl e-Champagne Beurre Blanc
Boneless Beef Ribeye Creamed Spinach and Roasted Corn SalsaMint Crusted Lamb ChopsYukon Potato and Brie Cheese Gratinwith Roasted Pepper EmulsionGrilled Vegetable Napoleon Feta Cheese and Marcona Almond Crumblewith Balsamic Reduction
Chicken Paillard Polenta Cake with Shaved Parmesan and Smoked Tomato Caper VinaigretteSalmon StrudelSweet Carrot, Green Asparagusand Dilled Hollandaise
Mediterranean Sea Bass With Turnips and Wild Fennel DressingPan Roasted Diver Scallops Smoked Cheese Ravioli with Leekand Carrot Puree
DESSERTS Carrot Cake Trifl eSpiced Cake, Cream Cheese Mousseand Raisin Sorbet
Milk Chocolate Gelato Mocha Sabayon and Cocoa WafersDark Chocolate Torte Pretzel Crust, Bittersweet Ganacheand Caramel Drizzle
Plum Crepe MillefeuilleLemon Crème and Basil CrystalsYogurt PanacottaWith Fresh Berries
PREMIUM SELECTIONS ($) Filet Mignon BrochettePort Wine, Black Pepper EmulsionRoasted Half LobsterShellfi sh Armagnac Jus
COMPLIMENTARY DINNER | SMART CASUAL DRESS
WHERE STYLE AND SUBSTANCEMEET FOR AN IRRESISTABLE RESULT.The height of contemporary cuisine is realized at Chic, where the freshest ingredients of the wild are evolved for a modern palate. Proteins that pack a punch — beef ribeye, lamb chops, Mediterranean sea bass — are treated to the delicate drizzle of sauces made from scratch. Salt is sea salt. Cream is crème. And truffl es mingle with champagne for a butter sauce that surpasses all expectation. From poached to grilled, mocha to mint-crusted, Chic takes you on a modern exploratory of new tastes, in a sophisticated space.
APPETIZERS New Style Caesar SaladGrilled Romaine, Pulled Brioche Croutonsand Creamy Caesar
Grilled Catalan Shrimp Sopressatta, Pickled Peppers, Cilantro EmulsionFresh Mozzarella and Beet Salad Shaved Beets, Fennel, Mozzarella CheeseBeef Carpaccio Crispy Sourdough Bread andHorseradish Crème Fraiche
Baby Lettuce Salad Goat Cheese and Truffl e Honey VinaigrettePastrami Cured Salmon Pommery Mustard, Caper Cream and Bagel ChipsJumbo Lump Crab Cakes Cayenne Remoulade Sauce
Plum Tomato TartareRed Onion, Green Beans, Herb Oils and Sea Salt
COMPLIMENTARY DINNER | SMART CASUAL DRESS
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IT’S TIME TO UNVEIL THE NEXT ERA OF DINING AT SEA.
W W
DYNAMIC DINING CAMPAIGNPRINT EXECUTIONS
Categories: Travel, Consumer
Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations, and partnerships with notable celebrity chefs, in a series of ads and brochures focusing on this new, elevated dining experience. This campaign included a print ad, insert booklet, and event activation at Food & Wine’s Classic at Aspen, the premiere annual event for food enthusiasts and infl uencers.
W WTHE NEXT ERA OF DINING.
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Variety. Quality. And the freedom to savor what you like, when you like. Welcome to the new era of dining at sea, on Royal Caribbean’s Quantum Class ships. With 18 innovative, delectable restaurants to explore. Celebrity chefs at the helm. And gastro-innovations at every turn. Introducing Dynamic Dining. Wow. This changes everything.
Silk’s Pistachio Pudding
Get a taste of the possibilities atRoyalCaribbean.com/DynamicDining
Food & WineBooklet Insert
Food & Wine Ad
ELEVATE YOUR
IDEA OF CRUISINGRoyal Caribbean’s Quantum of the Seas,
the first of its Quantum Class ships, is the
most anticipated industry debut of the year.
Heralded as another game-changer in Royal
Caribbean’s innovative history, Quantum of the
Seas deftly blends the nostalgia of childhood
with the technology of tomorrow.
Guests will experience an array of fi rst-at-sea
features. Roller skating and bumper cars shake
things up, while the RipCord by iFLY skydiving
simulator is a blast of fresh fun. In what’s sure
to become an iconic Quantum experience, the
thrilling North Star will levitate guests 300
feet above the sea. This plus groundbreaking
technology, Broadway hit Mamma Mia! and
delectable Dynamic Dining are sure to show
vacationers a side of cruising that they’ve
never before imagined.
NORTH STARSM
W WQuantum of the Seas SM
Anthem of the Seas SM
Fall 2014 • Cape Liberty, NJ
Spring 2015 • Southampton, UK
ELEVATE YOUR
IDEA OF CRUISINGRoyal Caribbean’s
the first of its Quantum Class ships, is the
most anticipated industry debut of the year.
Heralded as another game-changer in Royal
Caribbean’s innovative history,
Seas
with the technology of tomorrow.
Guests will experience an array of fi rst-at-sea Guests will experience an array of fi rst-at-sea
features. Roller skating and bumper cars shake
things up, while the RipCord by iFLY skydiving
simulator is a blast of fresh fun. In what’s sure
to become an iconic Quantum experience, the
thrilling North Star will levitate guests 300
feet above the sea. This plus groundbreaking
technology, Broadway hit
delectable Dynamic Dining are sure to show
vacationers a side of cruising that they’ve
never before imagined.
WWWWQuantum
Fall 2014 • Cape Liberty, NJ
R
COMPLIMENTS OF THE CHEF.
INTRODUCING DYNAMIC DINING18 distinctive restaurants. Star chefs at the helm, including Jamie Oliver. And a whole new way to dine at sea.
Anthem Anthem of the Seas SM
Spring 2015 • Southampton, UKAnthem
18 distinctive restaurants. Star chefs at the helm, including
YOUR LOCAL PUB,HANDCRAFTEDFor Chef Michael Schwartz, wow factor is a subtle concept. It’s being greeted with a smile. Hearing a jazz song that piques your interest. And enjoying a dish that tastes as good as it looks. “It’s leaving a place and realizing, hey — I feel good. And I ate well,” Schwartz said.
That’s his easy philosophy behind Michael’s Genuine Pub on the Quantum Class — the next foray for the James Beard Award winner and foodie-followed restaurateur. His pub relies on simple, delicious food plus craft cocktails and beers — including his own Michael’s Genuine Home Brew. “Working with Royal Caribbean, I can keep my focus on artisanal sourcing and craft drinks,” Schwartz said. “It’s the real Michael’s Genuine, without compromise.”
PAN FRIED ONION DIP WITH THICK CUT POTATO CHIPS
®
YOUR LOCAL PUB,HANDCRAFTEDFor Chef Michael Schwartz, wow factor is a subtle concept. It’s being greeted with a smile. subtle concept. It’s being greeted with a smile. Hearing a jazz song that piques your interest. And enjoying a dish that tastes as good as it looks. “It’s leaving a place and realizing, hey — I feel good. And I ate well,” Schwartz said.
That’s his easy philosophy behind Michael’s Genuine Pub on the Quantum Class — the next foray for the James Beard Award winner and foodie-followed restaurateur. His pub relies on simple, delicious food plus craft cocktails and beers — including his own Michael’s Genuine Home Brew. “Working with Royal Caribbean, I can keep my focus on artisanal sourcing and craft drinks,” Schwartz said. “It’s the real Michael’s Genuine, without compromise.”
DYNAMIC DINING CAMPAIGNPRINT EXECUTIONS
Categories: Travel, Consumer
Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations, and partnerships with notable celebrity chefs, in a series of ads and brochures focusing on this new, elevated dining experience. This campaign included a print ad, insert booklet, and event activation at Food & Wine’s Classic at Aspen, the premiere annual event for food enthusiasts and infl uencers.
W WR
COMPLIMENTS OF THE CHEF.
Pan Fried Onion Dip with Thick Cut Potato Chips at Michael’s Genuine Pub
Menu content for each restaurant is directional only and is subject to change at any time without notice. Features vary by ship. WOW is a trademark of Royal Caribbean International. ©2014 Royal Caribbean International. Ships registered in the Bahamas. Brilliance of the Seas is operated by RCL (UK) Ltd. Subsidiary of Royal Caribbean Cruises Ltd. All rights reserved. 14038324 • 4/16/2014
On the Quantum Class, the kitchens are as star-studded as the stages. Introducing three new restaurants from award-winning chefs, set to debut on Quantum of the SeasSM this November.
Join our webcast to learn how to book Dynamic Dining on the Quantum Class.Register at LoyaltoYouAlways.com/QuantumClass
Chef Jamie OliverJAMIE’S ITALIAN BY JAMIE OLIVERThe fi rst seafaring outpost of his namesake restaurant features rustic Italian dishes handmade from seasonal ingredients.
Chef Michael SchwartzMICHAEL’S GENUINE® PUBThe James Beard Award winner brings pure, simple plates and his own craft brew to the fi rst American gastropub at sea.
Chef Devin AlexanderDEVINLYTM DECADENCEFrom the New York Times bestselling cookbook author comes a healthful yet tantalizing menu at Solarium Bistro.
Menu content for each restaurant is directional only and is subject to change at any time without notice. WOW is a trademark of Royal Caribbean International.©2014 Royal Caribbean International. Ships registered in the Bahamas. All rights reserved. 14038301 • 4/15/2014
Forget everything you think you know about “cruise food.” Royal Caribbean International® is charting a new era of dining at sea. The Quantum Class ships will introduce 18 distinctive restaurants to rival dining in the world’s greatest cities. With whimsical gastro-innovations at every turn. Celebrity chefs at the helm. And the complete fl exibility to decide when, where, and with whom you dine. Introducing Dynamic Dining on the Quantum Class. Wow. This changes everything.
Get a taste of the possibilities at the Food & Wine Classic in Aspenand RoyalCaribbean.com/DynamicDining
WATCH THE CLICHÉS GO UP IN SMOKE.
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Smoked salmon eggs with crispy phylloat Wonderland Imaginative Cuisine
Food & Wine Classic at Aspen Program Ad
Travel Weekly Culinary Chefs Ad
Culinary Reveal Email
YouTube Web Banners
DYNAMIC DINING CAMPAIGNDIGITAL EXECUTIONS
Categories: Travel, Consumer
Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations, and partnerships with notable celebrity chefs, in a series of digital communications focusing on this new, elevated dining experience. This campaign included a cutting-edge microsite (RoyalCaribbean.com/DynamicDining) that established unique branding for each onboard restaurant and incorporated video, expandable units, and parallax scrolling.
www.RoyalCaribbean.com/DynamicDining
Responsive Web Design (www.RoyalCaribbean.com/DynamicDining)Responsive Web Design (www.RoyalCaribbean.com/DynamicDining)Responsive Web Design (www.RoyalCaribbean.com/DynamicDining)
DYNAMIC DINING CAMPAIGNDIGITAL EXECUTIONS
Categories: Travel, Consumer
Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations, and partnerships with notable celebrity chefs, in a series of digital communications focusing on this new, elevated dining experience. This campaign included a cutting-edge microsite (RoyalCaribbean.com/DynamicDining) that established unique branding for each onboard restaurant and incorporated video, expandable units, and parallax scrolling.