A NEW MAIN EVENT

EACH NIGHT.On Royal Caribbean’s ships, the grand main dining room has

always given guests something special. Something to savor.

And now, each night, it’s something incredibly diff erent than

the last. Quantum Class’ Dynamic Dining reimagines the

traditional main dining room as five complimentary main

restaurants, each designed to immerse you in new tastes,

sights and settings. Each distinctively diff erent, but united

by the common threads of quality ingredients, immaculate

attention to detail, and unparalleled service.

On the Quantum Class, you’ll dine like you’re on a whirlwind

tour of the world’s best culinary destinations — but never leave

Destination WOW.

Learn more at RoyalCaribbean.com/DynamicDining

INDIAN PUDDING WITH PISTACHIO AND ROSE INFUSIONS

7

DYNAMIC DINING CAMPAIGNPRINT EXECUTIONS

Categories: Travel, Consumer

Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations, and partnerships with notable celebrity chefs, in a series of ads and brochures focusing on this new, elevated dining experience. This campaign included a print ad, insert booklet, and event activation at Food & Wine’s Classic at Aspen, the premiere annual event for food enthusiasts and infl uencers.

Culinary Guide

WHERE STYLE AND SUBSTANCEMEET FOR AN IRRESISTABLE RESULT.The height of contemporary cuisine is realized at Chic, where the freshest ingredients of the wild are evolved for a modern palate. Proteins that pack a punch — beef ribeye, lamb chops, Mediterranean sea bass — are treated to the delicate drizzle of sauces made from scratch. Salt is sea salt. Cream is crème. And truffl es mingle with champagne for a butter sauce that surpasses all expectation. From poached to grilled, mocha to mint-crusted, Chic takes you on a modern exploratory of new tastes, in a sophisticated space.

PLUM CREPE MILLEFEUILLE WITH LEMON CRÈME AND BASIL CRYSTALS

APPETIZERS New Style Caesar SaladGrilled Romaine, Pulled Brioche Croutonsand Creamy Caesar

Grilled Catalan Shrimp Sopressatta, Pickled Peppers, Cilantro EmulsionFresh Mozzarella and Beet Salad Shaved Beets, Fennel, Mozzarella CheeseBeef Carpaccio Crispy Sourdough Bread andHorseradish Crème Fraiche

Baby Lettuce Salad Goat Cheese and Truffl e Honey VinaigrettePastrami Cured Salmon Pommery Mustard, Caper Cream and Bagel ChipsJumbo Lump Crab Cakes Cayenne Remoulade Sauce

Plum Tomato TartareRed Onion, Green Beans, Herb Oils and Sea Salt

ENTREES

Potato Crusted Icelandic CodBaby Carrots, Green Peas, Truffl e-Champagne Beurre Blanc

Boneless Beef Ribeye Creamed Spinach and Roasted Corn SalsaMint Crusted Lamb ChopsYukon Potato and Brie Cheese Gratinwith Roasted Pepper EmulsionGrilled Vegetable Napoleon Feta Cheese and Marcona Almond Crumblewith Balsamic Reduction

Chicken Paillard Polenta Cake with Shaved Parmesan and Smoked Tomato Caper VinaigretteSalmon StrudelSweet Carrot, Green Asparagusand Dilled Hollandaise

Mediterranean Sea Bass With Turnips and Wild Fennel DressingPan Roasted Diver Scallops Smoked Cheese Ravioli with Leekand Carrot Puree

DESSERTS Carrot Cake Trifl eSpiced Cake, Cream Cheese Mousseand Raisin Sorbet

Milk Chocolate Gelato Mocha Sabayon and Cocoa WafersDark Chocolate Torte Pretzel Crust, Bittersweet Ganacheand Caramel Drizzle

Plum Crepe MillefeuilleLemon Crème and Basil CrystalsYogurt PanacottaWith Fresh Berries

PREMIUM SELECTIONS ($) Filet Mignon BrochettePort Wine, Black Pepper EmulsionRoasted Half LobsterShellfi sh Armagnac Jus

COMPLIMENTARY DINNER | SMART CASUAL DRESS

WHERE STYLE AND SUBSTANCEMEET FOR AN IRRESISTABLE RESULT.The height of contemporary cuisine is realized at Chic, where the freshest ingredients of the wild are evolved for a modern palate. Proteins that pack a punch — beef ribeye, lamb chops, Mediterranean sea bass — are treated to the delicate drizzle of sauces made from scratch. Salt is sea salt. Cream is crème. And truffl es mingle with champagne for a butter sauce that surpasses all expectation. From poached to grilled, mocha to mint-crusted, Chic takes you on a modern exploratory of new tastes, in a sophisticated space.

APPETIZERS New Style Caesar SaladGrilled Romaine, Pulled Brioche Croutonsand Creamy Caesar

Grilled Catalan Shrimp Sopressatta, Pickled Peppers, Cilantro EmulsionFresh Mozzarella and Beet Salad Shaved Beets, Fennel, Mozzarella CheeseBeef Carpaccio Crispy Sourdough Bread andHorseradish Crème Fraiche

Baby Lettuce Salad Goat Cheese and Truffl e Honey VinaigrettePastrami Cured Salmon Pommery Mustard, Caper Cream and Bagel ChipsJumbo Lump Crab Cakes Cayenne Remoulade Sauce

Plum Tomato TartareRed Onion, Green Beans, Herb Oils and Sea Salt

COMPLIMENTARY DINNER | SMART CASUAL DRESS

R

IT’S TIME TO UNVEIL THE NEXT ERA OF DINING AT SEA.

W W

DYNAMIC DINING CAMPAIGNPRINT EXECUTIONS

Categories: Travel, Consumer

Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations, and partnerships with notable celebrity chefs, in a series of ads and brochures focusing on this new, elevated dining experience. This campaign included a print ad, insert booklet, and event activation at Food & Wine’s Classic at Aspen, the premiere annual event for food enthusiasts and infl uencers.

W WTHE NEXT ERA OF DINING.

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Variety. Quality. And the freedom to savor what you like, when you like. Welcome to the new era of dining at sea, on Royal Caribbean’s Quantum Class ships. With 18 innovative, delectable restaurants to explore. Celebrity chefs at the helm. And gastro-innovations at every turn. Introducing Dynamic Dining. Wow. This changes everything.

Silk’s Pistachio Pudding

Get a taste of the possibilities atRoyalCaribbean.com/DynamicDining

Food & WineBooklet Insert

Food & Wine Ad

ELEVATE YOUR

IDEA OF CRUISINGRoyal Caribbean’s Quantum of the Seas,

the first of its Quantum Class ships, is the

most anticipated industry debut of the year.

Heralded as another game-changer in Royal

Caribbean’s innovative history, Quantum of the

Seas deftly blends the nostalgia of childhood

with the technology of tomorrow.

Guests will experience an array of fi rst-at-sea

features. Roller skating and bumper cars shake

things up, while the RipCord by iFLY skydiving

simulator is a blast of fresh fun. In what’s sure

to become an iconic Quantum experience, the

thrilling North Star will levitate guests 300

feet above the sea. This plus groundbreaking

technology, Broadway hit Mamma Mia! and

delectable Dynamic Dining are sure to show

vacationers a side of cruising that they’ve

never before imagined.

NORTH STARSM

W WQuantum of the Seas SM

Anthem of the Seas SM

Fall 2014 • Cape Liberty, NJ

Spring 2015 • Southampton, UK

ELEVATE YOUR

IDEA OF CRUISINGRoyal Caribbean’s

the first of its Quantum Class ships, is the

most anticipated industry debut of the year.

Heralded as another game-changer in Royal

Caribbean’s innovative history,

Seas

with the technology of tomorrow.

Guests will experience an array of fi rst-at-sea Guests will experience an array of fi rst-at-sea

features. Roller skating and bumper cars shake

things up, while the RipCord by iFLY skydiving

simulator is a blast of fresh fun. In what’s sure

to become an iconic Quantum experience, the

thrilling North Star will levitate guests 300

feet above the sea. This plus groundbreaking

technology, Broadway hit

delectable Dynamic Dining are sure to show

vacationers a side of cruising that they’ve

never before imagined.

WWWWQuantum

Fall 2014 • Cape Liberty, NJ

R

COMPLIMENTS OF THE CHEF.

INTRODUCING DYNAMIC DINING18 distinctive restaurants. Star chefs at the helm, including Jamie Oliver. And a whole new way to dine at sea.

Anthem Anthem of the Seas SM

Spring 2015 • Southampton, UKAnthem

18 distinctive restaurants. Star chefs at the helm, including

YOUR LOCAL PUB,HANDCRAFTEDFor Chef Michael Schwartz, wow factor is a subtle concept. It’s being greeted with a smile. Hearing a jazz song that piques your interest. And enjoying a dish that tastes as good as it looks. “It’s leaving a place and realizing, hey — I feel good. And I ate well,” Schwartz said.

That’s his easy philosophy behind Michael’s Genuine Pub on the Quantum Class — the next foray for the James Beard Award winner and foodie-followed restaurateur. His pub relies on simple, delicious food plus craft cocktails and beers — including his own Michael’s Genuine Home Brew. “Working with Royal Caribbean, I can keep my focus on artisanal sourcing and craft drinks,” Schwartz said. “It’s the real Michael’s Genuine, without compromise.”

PAN FRIED ONION DIP WITH THICK CUT POTATO CHIPS

®

YOUR LOCAL PUB,HANDCRAFTEDFor Chef Michael Schwartz, wow factor is a subtle concept. It’s being greeted with a smile. subtle concept. It’s being greeted with a smile. Hearing a jazz song that piques your interest. And enjoying a dish that tastes as good as it looks. “It’s leaving a place and realizing, hey — I feel good. And I ate well,” Schwartz said.

That’s his easy philosophy behind Michael’s Genuine Pub on the Quantum Class — the next foray for the James Beard Award winner and foodie-followed restaurateur. His pub relies on simple, delicious food plus craft cocktails and beers — including his own Michael’s Genuine Home Brew. “Working with Royal Caribbean, I can keep my focus on artisanal sourcing and craft drinks,” Schwartz said. “It’s the real Michael’s Genuine, without compromise.”

DYNAMIC DINING CAMPAIGNPRINT EXECUTIONS

Categories: Travel, Consumer

Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations, and partnerships with notable celebrity chefs, in a series of ads and brochures focusing on this new, elevated dining experience. This campaign included a print ad, insert booklet, and event activation at Food & Wine’s Classic at Aspen, the premiere annual event for food enthusiasts and infl uencers.

W WR

COMPLIMENTS OF THE CHEF.

Pan Fried Onion Dip with Thick Cut Potato Chips at Michael’s Genuine Pub

Menu content for each restaurant is directional only and is subject to change at any time without notice. Features vary by ship. WOW is a trademark of Royal Caribbean International. ©2014 Royal Caribbean International. Ships registered in the Bahamas. Brilliance of the Seas is operated by RCL (UK) Ltd. Subsidiary of Royal Caribbean Cruises Ltd. All rights reserved. 14038324 • 4/16/2014

On the Quantum Class, the kitchens are as star-studded as the stages. Introducing three new restaurants from award-winning chefs, set to debut on Quantum of the SeasSM this November.

Join our webcast to learn how to book Dynamic Dining on the Quantum Class.Register at LoyaltoYouAlways.com/QuantumClass

Chef Jamie OliverJAMIE’S ITALIAN BY JAMIE OLIVERThe fi rst seafaring outpost of his namesake restaurant features rustic Italian dishes handmade from seasonal ingredients.

Chef Michael SchwartzMICHAEL’S GENUINE® PUBThe James Beard Award winner brings pure, simple plates and his own craft brew to the fi rst American gastropub at sea.

Chef Devin AlexanderDEVINLYTM DECADENCEFrom the New York Times bestselling cookbook author comes a healthful yet tantalizing menu at Solarium Bistro.

Menu content for each restaurant is directional only and is subject to change at any time without notice. WOW is a trademark of Royal Caribbean International.©2014 Royal Caribbean International. Ships registered in the Bahamas. All rights reserved. 14038301 • 4/15/2014

Forget everything you think you know about “cruise food.” Royal Caribbean International® is charting a new era of dining at sea. The Quantum Class ships will introduce 18 distinctive restaurants to rival dining in the world’s greatest cities. With whimsical gastro-innovations at every turn. Celebrity chefs at the helm. And the complete fl exibility to decide when, where, and with whom you dine. Introducing Dynamic Dining on the Quantum Class. Wow. This changes everything.

Get a taste of the possibilities at the Food & Wine Classic in Aspenand RoyalCaribbean.com/DynamicDining

WATCH THE CLICHÉS GO UP IN SMOKE.

R

Smoked salmon eggs with crispy phylloat Wonderland Imaginative Cuisine

Food & Wine Classic at Aspen Program Ad

Travel Weekly Culinary Chefs Ad

Culinary Reveal Email

YouTube Web Banners

DYNAMIC DINING CAMPAIGNDIGITAL EXECUTIONS

Categories: Travel, Consumer

Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations, and partnerships with notable celebrity chefs, in a series of digital communications focusing on this new, elevated dining experience. This campaign included a cutting-edge microsite (RoyalCaribbean.com/DynamicDining) that established unique branding for each onboard restaurant and incorporated video, expandable units, and parallax scrolling.

www.RoyalCaribbean.com/DynamicDining

Responsive Web Design (www.RoyalCaribbean.com/DynamicDining)Responsive Web Design (www.RoyalCaribbean.com/DynamicDining)Responsive Web Design (www.RoyalCaribbean.com/DynamicDining)

DYNAMIC DINING CAMPAIGNDIGITAL EXECUTIONS

Categories: Travel, Consumer

Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations, and partnerships with notable celebrity chefs, in a series of digital communications focusing on this new, elevated dining experience. This campaign included a cutting-edge microsite (RoyalCaribbean.com/DynamicDining) that established unique branding for each onboard restaurant and incorporated video, expandable units, and parallax scrolling.