Pick me! Pick me!How your content can catch the curator’s

eye

Kit SeeborgWebVisions NYC 2012

“The curator is an editor who sorts through the content to find the information relevant to a company and/or its audience. Curators are not content creators. And this is where the challenge lies for thought leadership.”

Scott Gillum, Forbes Jan. 6, 2012

SlideShare home page…

Pinterest – DIY Curation

How to catch a curator’s eye…

1. Make your content easy to find

2. Follow trends

3. Avoid the echo chamber…cho chamber

“Top Trends” lists = curation candy

http://trendwatching.com/briefing

4. Create bite-sized versions

What the curator sees…hat the curator sees…

5. Choose your title wisely

Punchy!‘Anatomy of the Perfect Landing Page'

Not so much:‘Jenny twitter ppt final v.2’

6. Tell us a little bit about yourself

7. Make your content easy to share

7. …easy to share

How to catch a curator’s eye…1.Make content easy to find

2.Understand trends3.No echo chamber4. Include a bite-sized

version 5.Choose your title wisely6.Tell us about yourself7.Make it easy to share

Thank you!

Kit Seeborgkit@seeborg.com

@zsazsa @bumpertunes @slideshare