How Well Is Your Website Performing

Post on 09-Dec-2014

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We have a website built and great content talking about our product or service. So why are the customers not flocking to us? How many visitors are coming to your website? How did they get to your website? How long were they there? Did they find what they were looking for? In this presentation given at the DFW SEO Meetup, we look at how to read the information in Google Analytics, Google Webmaster Tools and Bing Webmaster Tools.

Transcript of How Well Is Your Website Performing

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your How Well Is Your Website Performing?Website Performing?

John J. NosalThe CEO of SEO

NosalCentral.com

Search Engine Optimization • Website Design and Maintenance • Internet Marketing

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

How well is your websitecommunicating your brand?

Is your website being found?

Are your visitors finding what they are looking for?

Are they becoming customers?

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

What tools can we use tomonitor and measure results?

Three Tools: Google Analytics Google Webmaster Tools Bing Webmaster Tools

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

Google Analytics

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

Setting up Google Analytics analytics.google.com

<script>(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-39894211-2', 'pambensen.com');ga('send', 'pageview');

</script>

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

Google Analytics Tips Don't duplicate the code

Search for UA- Create sub-account

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

Google Analytic Goodies

Custom Dashboards Email Updates

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

Google Webmaster Tools

Crawl Errors Fix the errors

Search Queries Note Search Position

Sitemaps Fix Errors and Update As Needed

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

Bing Webmaster Tools 20% of Search Market Inbound Links

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

How well is your websitecommunicating your brand?

Is your website being found?

Are your visitors finding what they are looking for?

Are they becoming customers?

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your Website Performing?

What tools can we use tomonitor and measure results?

Three Tools: Google Analytics Google Webmaster Tools Bing Webmaster Tools

jnosalNosalCentralwww.NosalCentral.com

How Well Is Your How Well Is Your Website Performing?Website Performing?

John J. NosalThe CEO of SEO

NosalCentral.com

Search Engine Optimization • Website Design and Maintenance • Internet Marketing

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