Post on 13-May-2015
description
How Video Can Boost Your Traffic
Richard MartinWordCamp Montreal 2013
http://richardgmartin.me@richardgmartin
Wednesday, 12 June, 13
How Video Can Drive and Convert the Traffic You Want
to Your Business
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Who Am I?
Wednesday, 12 June, 13
Who Am I?
• Online entrepreneur
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Who Am I?
• Online entrepreneur
• Help people build their online business
Wednesday, 12 June, 13
Who Am I?
• Online entrepreneur
• Help people build their online business
• Product Marketing
Wednesday, 12 June, 13
Who Am I?
• Online entrepreneur
• Help people build their online business
• Product Marketing
Wednesday, 12 June, 13
Who Am I?
• Online entrepreneur
• Help people build their online business
• Product Marketing
Wednesday, 12 June, 13
Who Am I?
• Online entrepreneur
• Help people build their online business
• Product Marketing
http://richardgmartin.meTwitter: @richardgmartin
Wednesday, 12 June, 13
Video Bona Fides
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eLearning
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eLearning
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eLearning
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eLearning
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Publishing
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Publishing
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Publishing
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Publishing
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Promotion
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Blogging
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My Video Stats
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My Video Stats• Produced ~400 videos for the web
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My Video Stats• Produced ~400 videos for the web
• 40+ hours of video published
Wednesday, 12 June, 13
My Video Stats• Produced ~400 videos for the web
• 40+ hours of video published
• 300,000+ views on YouTube
Wednesday, 12 June, 13
My Video Stats• Produced ~400 videos for the web
• 40+ hours of video published
• 300,000+ views on YouTube
• 500 to 600 views per day
Wednesday, 12 June, 13
My Video Stats• Produced ~400 videos for the web
• 40+ hours of video published
• 300,000+ views on YouTube
• 500 to 600 views per day
• Attracts prospects and converts them to clients
Wednesday, 12 June, 13
My Video Stats• Produced ~400 videos for the web
• 40+ hours of video published
• 300,000+ views on YouTube
• 500 to 600 views per day
• Attracts prospects and converts them to clients
• Compresses the sales cycle
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Video Categories
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Wednesday, 12 June, 13
• Talking Head: Straight-on or Interview
• Conveys authority, personality, know how ...
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• Talking Head: Straight-on or Interview
• Conveys authority, personality, know how ...
• Product or Service Pitch
• Educate and stimulate through video and screencast
Wednesday, 12 June, 13
• Talking Head: Straight-on or Interview
• Conveys authority, personality, know how ...
• Product or Service Pitch
• Educate and stimulate through video and screencast
• Narrative: Documentary, wedding, elearning
• Informative, persuasive, emotional ...
Wednesday, 12 June, 13
• Talking Head: Straight-on or Interview
• Conveys authority, personality, know how ...
• Product or Service Pitch
• Educate and stimulate through video and screencast
• Narrative: Documentary, wedding, elearning
• Informative, persuasive, emotional ...
• Artistic: Music, sketch
• Entertaining, engaging ...
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You Should Have Video
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You Should Avoid Video
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You Should Avoid Video
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You Should Avoid Video
• Expensive to produce
• Complex
• Labour intensive
• Fussy media
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You Should Have Video
Wednesday, 12 June, 13
You Should Have Video
• Long shelf life
• Searchable
• Communicates your story, personality, authority, brand, and positioning
• Compresses sales cycle
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Workflow(A Seven Step Process)
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1. Prep
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Be sincere, be brief, be seated.Franklin D Roosevelt
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2. Shoot
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Location Talent
Camera Audio LightingWednesday, 12 June, 13
3. Post
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Final Cut Pro X Finisher by CrumplePop
ScreenFlow Compressor
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4. Distribute
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5. Publish
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6. Promote
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7. Analyse
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Other Considerations
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Resources
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• fstoppers.com/category/video
• izzyvideo.com
• lynda.com
• Google Webmaster Tools video best practices
• Yoast SEO for WordPress
Resources
Wednesday, 12 June, 13
http://richardgmartin.me@richardgmartin
Wednesday, 12 June, 13