INDUSTRY NAME (not required)

Texas State Council of SHRM

9th Annual Global HR Conference:

Survival of the Fittest

How Tweet It Is – Using Social Media to Recruit & Retain

Kathy Rapp & Joni MendykJanuary 14, 2010 – Houston, Texas

Why Should I Care?YouTube – “Did you know 4.0”

Where this is going… defining web 2.0++ and social media why it should matter to you how to get started the business opportunity

grandpa’s web (1.0)

browser, email, static web sites

web 2.0 (3.0, 4.0)Are you there yet?

web 2.0/3.0 - the user is in charge user generated content user editing user publishing user authoring user comments

what’s included in web 2.0?* im sms/text

messaging blogs rss feeds wikis readers

*represents 5% of total 2.0 terms

social networking facebook/myspace linkedin podcasts aggregators twitter

who cares?your customers, your candidates, your kids

your employeesand the people who pay you $$$ as a HR Pro

The Top 10 Reasons Why HR Pros should invest time in

social media tools

#10 – It Sucks to be a Dinosaur raise your hand if you

like being: the oldest person in the

room left out of conversations leapfrogged when

people talk strategy

#9 – Dead as a Doornail print advertising big boards like Monster &

CareerBuilder will diminish in importance

you’re going to have to grind to find candidates

#8 – Elvis and the Internet what do these things

have in common? the establishment

thought they were fads!

why is social media, driven by the youngest generations, different?

#7 – eLearning is turning into uLearning

eLearning – sounds web 2.0, but it’s still centralized

who’s seen a decrease in training $$?

HR pros don’t have to wait for info

#6 – You’re so vain and yes, this song is about you… have you googled yourself lately? what do candidates, employees,

employers and peers see? why’s that important?

no search results = not a player scary search results = not an

employee

#5 – I trust people I meet on the net not the guy from the

Nigerian bank not the guy with the Viagra

deal I can’t pass up I trust people/orgs with

established online brands so will employees,

candidates, employers

#4 – You can be “professional”- just no beer bong pics

this just in…HR pros are conservative

a voice within your social media domain = respect

you can/should keep it professional

#3 – Social networks ARE driving knowledge transfer

Inside & outside your org you can help map the

strategy or be an order-taker command and control won’t

work in social networking blocking social networks is

not a “strategy”

#2 - There’s better food at Four Seasons than at Motel 6

leadership/knowledge based industries won’t hire in the future without the skills

the market pays for rare skills social media supports trends

companies will rely on =$$$ over the course of your

career

#1

Where to start?LURK - (read stuff)

START OR JOIN a conversation - (interact) BUILD a brand - (share knowledge)

First, the tools…what’s worth your time?

What’s hot for Recruiting & Retaining? blogs readers linkedin industry social networking

like recruitingblogs.com & fordyce letter network

twitter

Blogs website dedicated to topic or

theme links point to other resources single or multiple authors frequent entries (5x a week) indexed by categories readers comment to interact personality-driven

RSS push technology automatically updates rss = “real simple syndication” readers – ex. google reader used so reader doesn’t have to

visit multiple blogs every day

LinkedIn social networking with biz twist connections = power, influence viral growth huge upside for recruiting new

talent pro version available for

recruiting

Profession-based Social Networks facebook for

professionals based on your niche content geared towards

helping you & connecting you with others in your area

Ex: recruitingblogs.com

Twitter microblogging – 140

characters or less pick who you want to

follow who you follow has

to be consistent with your philosophy on how to use

what to do first?whether you want to lurk, talk or

build a brand

the “lurking” road map learn how to use Google reader &

Twitter use a Blog Search tool to find blogs subscribe to 15+ blogs follow 50 people via Twitter pick a career focused social

networking site LinkedIn User Groups

don’t mix business with junk only follow sources you can

learn from avoid mixing personal

interests with your profession

stop following if you don’t learn

Train wreck waiting to happen…

Get Going! 20 minutes a day start by lurking – read and

learn graduate to

commenting/sharing if you want to brand, then

you/the org will create content

A little something for the effort… lurk/read=learn conversation=bigger

network and opportunity others don’t have

brand=big development, LOTS of opportunity others don’t have

Be SelfishUse it… for professional development

for your team to get better at what you do to tap into pools of talent to connect with people who

can help determine your future

and if ALL of this doesn’t get your

attention…How would you answer this question?

how do you stay current and “in the know” related to your profession?

<be careful as it could be a career changing answer>

Thanks… & Our Contact Details

Kathy Rapp hrQ +1.713.266.8277 kathy@hrQinc.com Twitter: KatRapp or hrQinc http://www.linkedin.com/in

/kathyrapp

Joni Mendyk Total Safety +1.281.536.5496 jonimendyk@att.net http://www.linkedin.com/p

ub/joni-mendyk/17/a88/b42